Banca Ifis launches Ifis Art, the public, from Venice

The digital animation "The Migrant Child - Human Rights First" debuted last night and will be available to the public until April 21st, from 9.20pm to 11.30pm, on the façade facing Campo Santa Margherita of Palazzo San Pantalon, a historic building Venetian recently acquired by Banca Ifis. It is the business card with which the Mestre institute, chaired by Ernesto Fürstenberg Fassio, presented its most complex Ifis art project, dedicated to the valorisation of art and culture in continuity with the commitment of Kaleidos, the Social The Bank's Impact Lab on initiatives with high social impact. The details were officially released today during an event at the Venice Arsenal. The project's areas of intervention are focused on supporting collective growth in communities with the valorization of diversity and on investments in culture and in initiatives to raise awareness of health and scientific research issues. The projection The Migrant Child, named after the work created by Banksy right on the water surface of Palazzo San Pantalon - which has become one of the many attractions of Venice - was developed by the Brazilian artist, but resident in the Venetian area, Anderson Tegon and by the creative team of the Milanese studio he directed Pepper's Ghost. The center of attention is the light of the torch held by the child represented by Banksy: when, after numerous attempts, the child finally manages to turn it on, the glow generates a beam of light that illuminates the entire Palazzo San Pantalon, transforming into a request for help on issues of immigration and the rights of human beings, especially minors. The initiative was made possible thanks to the support of the Municipality of Venice, the Superintendency and Vela Spa. Palazzo San Pantalon, in the intentions of the credit institution, will be restored and transformed into an open exhibition space designed in particular for buskers. “It is the first time that we have created an initiative of this type – underlines Fürstenberg Fassio – with the aim of further strengthening the social message launched by Banksy. For this reason, we are already working on a partnership with the Genesi Foundation that will allow us to contribute to the defense of human rights through the valorization of contemporary culture and art." The president also added that "all the art that the bank will purchase will be open to the public. This is why we collaborate with institutions and we are going to develop new ideas about Venice, Palazzo Banksy will not be the only one". Banca Ifis has been a sponsor of the Italian Pavilion of the Venice Biennale for three years and, in the hinterland, just outside Mestre, it opened the International Sculpture Park in over 22 hectares of garden surrounding the sixteenth-century Villa Fürstenberg, the Group's historic headquarters.Here the works of eleven masters of contemporary art are visible, including Fernando Botero, Annie Morris, Park Eun Sun, Igor Mitoraj, Manolo Valdés, Pablo Atchugarry, Pietro Consagra, Roberto Barni, Julio Larraz, Philip Colbert and Giuseppe Penone, and the creations of a permanent exhibition by Nico Vascellari entitled “Horse Power”. The objective of Ifis art, essentially, is to coordinate these and other initiatives for the artistic and cultural promotion of Banca Ifis in a single path.