Jérôme Fourquet: “The process of Americanization is deepening”

2024-04-19T13:42:36.198Z

Highlights: Food represents, on average, 10% to 12% of the household budget. Food prices have increased by 20% to 25% in recent years. Many French people, who took the full brunt of this increase, were therefore forced to adapt. A study by Ifop for the Jean Jaurès Foundation shows that 40% of our fellow citizens have reduced the food portions served at home. In addition to the volume, many French people have turned away from products or foodstuffs for the benefit of others. Initially, the volume of beef consumed decreased in favor of pork, then poultry. Now, even the consumption of poultry... is on the decline. Ifop Fast food brands are a symptom of the Americanization of French society, in its lifestyles, its references, and its references.

INTERVIEW - For the director of the opinion and corporate strategies department of Ifop, the large fast food brands are a symptom of the Americanization of French society, in its lifestyles, its tastes and its references.