A penguin as logo and a message: "Are you ready? ( Are you ready? ) ”… This is how the Griezmann siblings formalized, on Monday evening, the creation of their e-sport team on social networks. An announcement relayed by the striker of the Blues and FC Barcelona to his 30 million Instagram subscribers or 6.7 million followers on Twitter.
Success was not long in coming. “In less than 10 minutes, we already had 1,500 candidates to study. The mailbox will not hold up, ”laughs Théo, brother of Antoine, manager of the“ Grizi Esport team ”.
Are you ready? #GriziEsport pic.twitter.com/7xRCyUDmY6
- Grizi Esport (@GriziEsport) January 20, 2020Recruiting players is the first step in the public life of this new e-sports team, "a world that grows every day and attracts millions of people", as Theo Griezmann reminds us. More than twenty professional players will be recruited from five different games (Fifa, RainbowSix Siege, Counter Strike, League of Legends and Fortnite).
The goal is to be complete for the Poitiers Gamers Assembly, from April 11 to 13, an event that brings together more than 2,500 players and some of the best teams in the world.
"With Antoine, we are really invested in this adventure," assures Théo Griezmann. We have always loved video games. The project does not date from today. I am the manager of the structure, so I take care of recruiting, finding players, sponsoring. But we will make decisions together. Antoine does not only give his image. "
Diversify activities
Before the French world champion, Gerard Piqué, his teammate at Barça, Mesut Özil, Arsenal player, or LeBron James, basketball and NBA star, also took over this world. Enough to help break down the increasingly fine boundaries between sport and e-sport.
For the Griezmann family, this is a new opportunity to diversify its activities. The name has gone beyond the simple framework of soccer fields for a few years, with the creation in 2017 of a youth comic strip by Antoine or the launch, the same year, of the clothing brand GZ Brand by Théo, 23 years old today , with the further development of a racehorse company. A growing image with which the two brothers do not hesitate to play, as for this team logo.
Newsletter - The essentials of the news
Every morning, the news seen by Le ParisienI'm registering
Your email address is collected by Le Parisien to allow you to receive our news and commercial offers. Find out more
"I made several proposals to Antoine and we quickly agreed on the penguin," says Théo. In esports, everyone has images of fierce animals. There, everyone will love us. And it will always be more ch… the others to lose against the team to the penguin. "