Kylian Mbappé handles his social networks live, mainly Twitter and Instagram. For several days, his "Justice for George Floyd", his "Police with us, not against us" ("The police with us, not against us) or his story in support of Gabriel, 14 years old, seriously injured during an arrest in Bondy, his hometown, were noticed, commented on, greeted or decried. These posts, the world champion chose himself to make them public. Nobody interferes in this communication.
pic.twitter.com/95SoRjggxK- Kylian Mbappé (@KMbappe) June 1, 2020
The question arose with his advisers, notably his lawyer for more than four years, Delphine Verheyden. But the attacker prefers to remain in control of his choices, both concerning the subjects he treats as well as the moment he chooses to disclose them. Which respond to only one course of action: his instinct.
The main contribution of his publications relates to his activity related to football, his joys, his sorrows, his jokes, those of others, from Marco Verratti to Benjamin Mendy via Neymar, at PSG as in the France team. He never talks about his private life and one can easily imagine that his silence during confinement was not trivial when he was badly affected by the health crisis. Not to mention that the period of seclusion, painful for many, did not necessarily lend itself to effusion.
This weekend, Kylian Mbappé discovered the images of the death of George Floyd, suffocated by a policeman from Minneapolis in the United States. Horrified, he shared his disbelief and unease, in a firm but gentle manner, tactfully, wondering how a country could create division within its population.
There is no political or social turn on his part, just the desire to share the sensitivity of a young adule of 21 years. Which is not necessarily the same as it was three years ago, at the dawn of his majority. Mbappé grows up, takes a bottle, talks a lot with his parents, friends, feeds on others, but first spontaneously delivers an opinion that is close to his heart.
He thus puts the spotlight on facts that simply shock or upset him. The death of Floyd this weekend, the fires in Australia a few months ago, or the tribute to Arthur, 5, who died of a brain disease.
Born of crossbreeding, raised with strong values by two personalities head on shoulders, Wilfrid and Payza, his parents, Mbappé is not particularly interested in politics but has some convictions, which trace a path, his own. He reacts to the atrocious death of Floyd because it is stronger than him. There are undoubtedly more blows to be taken than to gain in this kind of comments but he does not care.
Little space for advertisers
Finally, in a world where everything has become com, Mbappé does not do com. He just belongs to this generation 2.0 who spreads his anger and happiness on social networks. An agency would not necessarily have published the same messages as its own.
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Moreover, this is the only logic to which he complies: on his media, the PSG center-center leaves little room for advertisers. He can appear in Nike, his equipment supplier, but especially because he dresses like that in everyday life. When it engages with a new partner, it is the first subject of discussion between the two parties: its spaces are not used for free advertising, which many influencers still seek by associating with planetary stars . Like his legs on the ground, his fingers belong to him in front of his phone screen.