Maccabi Tel Aviv has officially announced its cooperation with Playtica for the next 5 years • Shimon Mizrahi joked and added: "This is a very long-term, respectable contract and it is an honor to be linked to Playtica for so long."

• Korczak and Mizrahi, today in the hand of Elijah

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• Introducing the new sponsor of Maccabi Tel Aviv, today in Tel Aviv

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• Shimon Mizrahi, today on a Maccabi Tel Aviv trip

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Maccabi Tel Aviv held a press conference today (Wednesday) at Menora Mivtachim Hall, where it presented its new sponsor - 'Playtica', with which it signed a 5-year agreement. During the event, the Yellows unveiled the new jersey for the 2020/2021 season with the name of the new sponsor on the shirt.

Shimon Mizrahi, Chairman of the Yellows, opened by referring to the company logo being decorated in red and white and saying: "The logo is red and I hope that in time it will turn orange and then yellow. I have the honor and pleasure to open this exciting and honorable event to sign the main sponsor agreement. "If we look at the history of Playtica, we find many equal characteristics that pass as the second thread between the two bodies. A close connection to Israel and Zionism, along with international representation."

Mizrahi added: "Playtika was initially with two employees on Sderot Yehudit in Tel Aviv and became a world-wide company, similar to Maccabi, which made its way steadily and within a few years stuck a hand in the top of European basketball. Our ambition is that this close relationship will last for many years. "A combined walk in the last five years and we hope for cooperation in the future. Thank you to all those involved in the craft on both sides. Good health and success in our common path, thank you very much.

Nir Korczak, Playtica's VP of Marketing, added: “Before I talk about Playtica, it's important for me to say something personal. As someone who grew up here in the hall I was lucky and I was in a game against Zalgiris and I saw Derek Sharp score that basket, so for me it's closing a circle. It is one of the largest gaming companies in the world. 20 games and 35 million players every month. 4,000 employees in 19 offices around the world. This is one of the most beautiful stories and the largest entertainment company that has grown here. "