Last summer, Leo Messi stunned the soccer world when he decided to leave European soccer and sign with Inter Miami of the American MLS league.
The move, which drew some criticism in Europe, proved to be a resounding success, especially at the business level.
Wherever the player and his team go - ticket prices for games soar, and interest in football is celebrated.
But it seems that the new step of the Argentine star will already put him in the heart of the consensus in the United States.
Leo Messi signs a shirt for a fan in the middle of the road // X network
The Super Bowl game is traditionally one of the most watched broadcasters across the country, hundreds of millions of people watch the NFL finals and its famous halftime show, this is why the commercials broadcast during the game are considered prestigious and highly regarded.
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The one who bought a 60-second commercial before the halftime show this year is the company ULTRA, and the one who will appear in this commercial is none other than Leo Messi.
Ricardo Marques, Ultra's vice president of marketing, said in an interview with the AP news agency: "Messi needs no introduction. The power he has, the impact he had when he arrived in Miami, in the world of soccer and beyond, he is clearly a cultural icon right now."
The price Ultra paid for the ad is not yet known, but last year, Super Bowl ad slots sold for $7 million for a 30-second ad.
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