VW presents a new logo as if from nowhere. The letters V and W are now far apart. What is behind this sudden change?
First BMW caused confusion with an apparently new logo *, now the automaker Volkswagen is changing its logo out of nowhere. The two letters V and W no longer touch in the middle, but stand at a large distance from each other. The group recently presented the new logo on its website - but behind the change is a reference to the population.
Therefore VW changes the logo without further ado
With its new logo, Volkswagen * wants to point out social distancing . In order to slow the spread of the coronavirus *, all people are currently encouraged to keep a distance of at least 1.5 meters from each other and to stay at home. In a short video, VW now also draws attention to this with the new logo. The change is therefore for marketing purposes and is only temporary - the logo will not be seen in this form on vehicles.
The description of the clip says: "At Volkswagen we traditionally hold together in all crises and support each other. We are convinced that together we will find new ways and solutions to overcome this crisis. It is especially important now that we follow the rules of conduct and hygiene with a lot of discipline . Stay healthy - keep your distance! "
Also interesting : that's really behind the BMW logo.
Corona virus: Audi also presents a customized logo
The VW subsidiary Audi is now appealing with a customized logo for social distancing . The company published a short clip on the social media channels in which the four interlocking rings of the Audi logo move apart . The motto is "Keep your distance - stay together", so: "Keep your distance - stay together". So despite social distancing, people should not lose contact with each other.
Keep your distance - stay together. Only together we make the difference. #AudiTogether pic.twitter.com/othOsjRRYA
- Audi (@AudiOfficial) March 26, 2020Car manufacturers are currently looking at turbulent times: due to the Corona crisis, Audi has announced short-time work for the two German locations in Ingolstadt and Neckarsulm, while production in the VW plants is no longer up to and including April 9 . 80,000 employees are currently on short-time work.
Read also : The four rings in the Audi logo really mean that.
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