Coca-Cola, Unilever, The North Face, Honda, and now Starbucks: Social Networking Boycott Does Not Stop • Now, campaigners plan to expand protests outside US borders
Joins boycott: The world's largest coffee shop chain joins Facebook's boycott and announced this morning (Sunday) that it will stop advertising on all social networks. The U.S.-based human rights organization, called "#StopHateProfit", said they intend to expand the fight outside the U.S., as more international companies, especially in Europe, will take part.
"We believe in close-knit communities, both personally and online. We are against hate speech and believe more needs to be done to create welcoming and inclusive online communities," Starbucks said in a statement to the media, adding: "We believe that policymakers should also unite to effect real change. ".
Over the weekend, the Coca-Cola company joins a boycott that has already been announced by more than 160 companies such as Unilever, Verizon and The North Face The protest has plunged more than 8 percent in Facebook's share of Wall Street trading over the weekend. It is estimated that the social network posted $ 70 billion from advertising last year, a second after Google ranked first.
In the meantime, about two weeks ago, U.S. civil society organizations came out to fight and called to stop marketing social products on Facebook and Instagram, CEO and founder Mark Zuckerberg decided to change direction. In a post on Friday, Zuckerberg wrote: "More serious standards will now be used when it comes to content-rich ads that contain hate messages."
Zuckerberg also emphasized that "we are expanding our advertising policies as it cannot be argued that people belonging to a particular race, ethnic group, nationality, religion or gender pose a threat to other people's physical or health security. We also expand our policy to protect Better about immigrants, refugees and asylum seekers from ads that denounce them. "
The main argument for Facebook is that its algorithm encourages schism and experimentation, and in fact it benefits from spreading hate on social networks. Recall, in a post posted by President Trump on Facebook and Twitter a month ago, referring to protests across the U.S. following the murder of George Floyd by a police officer, he wrote that "when the looting begins, the shooting begins."
Following that, Twitter has decided to block the tweet sharing on Twitter claiming it encourages violence. In addition, another tweet in which Trump claimed that voting through the mail would result in election fraud was flagged by Twitter as "unsubstantiated".
Facebook CEO criticized his opponent, claiming that Twitter should not test anyone's tweet credibility, including President Trump. Facebook CEO's decision not to respond to a post blocking or removing him has angered Facebook executives alongside public figures In protest against the decision.
Facebook comments: "We invest billions of dollars each year to keep our community safe and work regularly with outside experts to review and update our policies. , Our investment in artificial intelligence has led to nearly 90% of hate speech content being removed from the platform before users report it to us. A recent EU report found that Facebook handled hate speech reports in 24 hours more than Twitter and YouTube. And we will continue to work with civil rights groups and other experts to develop more tools, technology and policies to continue the fight on this issue. "