First spark in the fight against the social network in Israel? The PepsiCo Corporation, which acquired the Israeli Sudhester, announced that it is joining the global protest • Facebook: "Regularly working with outside experts to review and update our policies"
Advertising boycott does not stop: The PepsiCo drinks company, which bought the Israeli Sodstream, has announced that it is joining the fight against Facebook. The company has announced that they will freeze all their sponsored ads on social networks until a new announcement is made. The US-based boycott organization, called "#StopHateProfit", announced yesterday that they intend to expand the fight outside the U.S., as more international companies, especially in Europe, will take part.
Yesterday, the world's largest coffee shop chain joined the boycott of Starbucks, as well as Unilever and Coca-Cola, along with more than 190 companies such as Verizon, Honda and The North Face. The protest has plunged more than 8 percent in Facebook's share of Wall Street trading over the weekend. It is estimated that the social network posted $ 70 billion from advertising last year, a second after Google ranked first.
The main argument for Facebook is that its algorithm encourages fragmentation and experimentation, and in fact, it benefits from spreading hate on social networks. Recall, in a post posted by President Trump on Facebook and Twitter a month ago, referring to protests across the U.S. following the murder of George Floyd by a police officer, he wrote that "when the looting begins, the shooting begins."
Following that, Twitter has decided to block the tweet sharing on Twitter claiming it encourages violence. In addition, another tweet in which Trump claimed that voting through the mail would result in election fraud was flagged by Twitter as "unsubstantiated".
Facebook CEO criticized his opponent, claiming that Twitter should not test anyone's tweet credibility, including President Trump. Facebook CEO's decision not to respond to a post blocking or removing him has angered Facebook executives alongside public figures In protest against the decision.
Facebook comments: "We invest billions of dollars each year to keep our community safe and work regularly with outside experts to review and update our policies. , Our investment in artificial intelligence has led to nearly 90% of hate speech content being removed from the platform before users report it to us. A recent EU report found that Facebook handled hate speech reports in 24 hours more than Twitter and YouTube. And we will continue to work with civil rights groups and other experts to develop more tools, technology and policies to continue the fight on this issue. "