FCA focuses on the electric car with the Fiat 500 green. For the debut he chooses a symbolic date, July 4th: after the legendary 'Cinquino', born 63 years ago, on July 4th 1957, in Turin and the model also launched in Turin on July 4th 2007, the electric city car arrives, ready to face the challenges of urban mobility. The Nuova 500 was also born in Turin, in the historic Mirafiori factory, completely renovated, where a battery hub will be built: 1,200 people will work to build the car on a line that, when fully operational, will have a production capacity of 80,000 units per year. Overall, between the design, development and engineering costs and the construction of the line, the investment for the Fiat 500 is 700 million euros, to which will be added another Turin for 800 million for the new Maserati Gran Cabrio and Gran Turismo, waited for next year.
The Fiat 500, which in the 1950s made the Italians' dream of mobility come true, is a phenomenon of custom and ambassador of Made in Italy in the world: in 2017 a specimen of the first generation entered the permanent collection of the Museum of Modern Art (MoMa) of New York, temple of world art and design. Now the 500 has a house in Turin: on the fourth floor of the Pinacoteca Agnelli, at the Lingotto, on the occasion of the birthday, the Virtual Casa 500 is born. A virtual museum to tell the past, present and future of the car, which you can visit as a permanent exhibition from your smartphone, pc or tablet. The inauguration is scheduled for spring 2021.
The Nuova 500 is one of the building blocks of the 5 billion investment plan for Italy, confirmed by President John Elkann and the group managers also to the head of state Sergio Mattarella and to Prime Minister Giuseppe Conte during the presentation of the car. Production will begin during the summer, sales will start between September and October. The battery has an autonomy of up to 320 kilometers, the price ranges from 34.9 thousand euros for the sedan to 37.9 thousand euros for the convertible. Already today in all Fiat dealerships you can order the 'La Prima' convertible, which made its debut in Milan on March 4 in the Launch Edition version in a numbered edition, but the sedan is also available in pre-booking online. With the New 500, the Fiat App is also available in a demo version for the remote management of the car and public and private recharging in 150,000 points in Europe. (HANDLE).
