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Announces War Against Ticketock: Instagram Launches Reels
Did the ticking nightmare come true? In the wake of Trump's threats against Tiktok, Instagram has launched the "Reels" feature in 50 countries that will compete with the popular Tiktok platform. However, it seems that at this stage the feature is not available in Israel
TagsAvi David, The Verifier
Friday, 07 August 2020, 09:50In the wake of Trump's threats to block Tiktok or ban the sale of the platform to an American company, the world's most popular social network for photos, Instagram-owned Instagram launches Reels in more than 50 countries around the world, a feature that will compete with Tiktok with video footage of up to 15 Seconds. However, at this stage it seems that the feature is not available in Israel.
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The Reels feature, which is already available under the stories in the Instagram app, allows you to shoot a single video or edit several videos into a full video of up to 15 seconds. When recording the video, you can add effects from a gallery that is available while shooting and even edit the Reels at the end. You can also add elements to the videos you create and even add audio clips or choose music from the library offered by Instagram.
The new feature that will compete with Tiktok (Photo: PR)Once the Reels are published, it can be set to be available only to followers or as a public, and like other posts and stories, the Reels will also appear under the Explorer tab accordingly. Similar to what she did for Snapchat with a historical feature, Instagram wants to pull back the creators and audience from the popular ticking and maybe even beat her.
In addition, the timing seems perfect because Tiktok is currently in trouble in the US, with President Trump interested in blocking the app mainly in light of the reason originating in China. However, Microsoft has announced that it is interested in purchasing the popular app so In September, Tiktok will be allowed to stay in the US, which could make quite a bit of life difficult for Instagram and exposure to Reels.
The article was first published in The Verifier
