The anti-Semitic, bloodthirsty QAnon story about child-eating, world-ruling elites owes its success to social media - in connection with the so-called IKEA effect, wrote Sascha Lobo in his most recent column "Conspiracy ideology to join in".
The scientifically investigated IKEA effect states that people consider a piece of furniture to be more valuable and better if they have helped to build it themselves. Then they don't care about obvious defects in the piece of furniture.
And also "the most important ingredient in QAnon is its own participation in the conspiracy ideology," wrote Lobo. "You have to get the information yourself" is a kind of mantra of the movement - only that the sources can by no means be traditional media, but Google searches or YouTube rummaging. "We are still underestimating the social impact that the first ten Google results have," believes Lobo.
In the podcast, he comments on some letters from his readers.
Icon: The mirrorpbe
