Companies like Frito-Lay and Budweiser spent millions not only in creating a commercial for the Super Bowl, but also in putting together marketing campaigns. What do you look for when you invest so much in this sporting event? The analysis of José Rocha, professor in the Department of Business Administration of the School of Business at St. Thomas University. LOOK: Super Bowl LIV: How much does it cost to organize the event?
Why do companies spend so much in the Super Bowl?
2/1/2020, 2:34:07 AM
Companies like Frito-Lay and Budweiser spent millions not only in creating a commercial for the Super Bowl, but also in putting together marketing campaigns. What are you looking for by investing so much in this event ...