From Normandy, the company Fizzer allows, via a mobile application, to create personalized postcards. The company is responsible for printing and posting them. A buoyant and competitive market.
Send a postcard, an obsolete practice? Only nay. It even enjoys a makeover thanks to digital.
With mobile applications, the galley of choosing the happy elected on the turnstile, lost between expensive and off-the-wall stylized cards, and running the streets in search of a stamp and a post office box hoping that the card arrives before our return ...
Fizzer was created in 2014 by three men: Vincent Porquet, Baptiste Hamain and Thibault Hagler. The first two are from Dives-sur-Mer (Calvados) and have chosen to set up the company.
The principle: with photos on his phone and customization options, we create a postcard, type his message, indicate a delivery address and that's it. That's it. Fizzer is responsible for printing the card from Dives-sur-Mer and sending it to the requested address.
"All our cards are put in an envelope ," says Baptiste Hamain. It's very important, 90% of them are private photos, especially with children. "
And it works. In 2017, Fizzer sent 700,000 cards. For 2019, the founders expect at least three million, thanks to more than 800,000 users. The growth in turnover has been around three figures for three years.
"Our formula is to have the simplest possible application, the best card quality and to shorten delivery times as much as possible" , summarizes the managing director.
The simplification passes through the payment system: a credit (€ 2.39) is equivalent to a card sent and the more the credit pack is important, the more the tariff is decreasing. Growth requires, the company of 23 employees is in full hiring wave for over a year, including internationally.
40,000 cards a day in summer
Summer is the busiest time of the year: about 40,000 cards sent per day and "just over 100,000 cards a day on the weekend of August 15," says Baptiste Hamain.
After having anchored on the French market (90% of the activity) and having "visited" 138 countries, Fizzer has set out to conquer the international, "which is accelerating a lot" , by proposing the application in five foreign languages.
The company also wants to emancipate a bit of the summer boom (nearly 40% of turnover) to be more present the rest of the year, especially on events like Christmas, Halloween, the return of classes, or birthdays.
Many players on the market
Fizzer is not the only company in France, or even in the West, to surf the niche of postcards by smartphone. The competition is tough.
Skypaper, one of whose founders hails from The Hague-Pesnel (Channel), offers a service very similar to Fizzer, with the difference that the cards are printed in England and the fixed price is 2 €.
In the same line, there is also the Paris application Popcarte or the one published by Photoweb, named SimplyCards.
Not to mention the application developed by La Poste, Youpix. Foreign competitors include MyPostcard, TouchNote, Pixum and Cewe.
Each of these companies offers prices ranging from € 2 to € 2.50. The quality of printing, practicality of the application, or the choice of customizations are not necessarily equal.
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