The furniture retailer Ikea remains on a growth course in Germany thanks to the booming online business. Turnover rose 5.5 percent to 5.288 billion euros in the 2019 financial year, which ended on the 31st. Compared to the previous year, this means a repeated increase, as the German subsidiary of the group reported on Wednesday in Hofheim near Frankfurt. The furniture giant, which was founded in Sweden, increased its sales worldwide by 5.0 percent to around 36.7 billion euros.
The online sales grew particularly strongly at Ikea Germany. He increased by 33.2 percent to 494 million euros. The number of online shoppers increased by 50.3 percent. As a result, the share of total revenues rose by two percentage points to 9.4 percent.
The backbone of the company continues to be the furnishing stores. Although the number of customers there was a little less than 50 million. They spent an average of 99.97 euros 11.2 percent more.
In order to meet customers, Ikea no longer relies on the green field, but on smaller branches and planning studios in inner cities. In Germany, a first opening in the coming year is planned in Berlin.
