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Victoria's Secret Cancelt Show: No Christmas angels this year

2019-11-22T12:17:04.749Z


The US lingerie brand Victoria's Secret waived 2019 on her famous fashion show. The audience numbers were in the basement last - and the company has image problems, also by the scandal over Jeffrey Epstein.



Every year Victoria's angels come again. This is now the first stop. The underwear show of the US brand Victoria's Secret has long been part of the Christmas program on US television. But this year there will be no TV spectacle with lightly dressed, wing-wearing top models. The US lingerie brand Victoria's Secret wants to cancel their famous fashion show this year.

According to reports from several US media, the parent company L Brands announced the decision on Thursday in a telephone conversation with analysts. Accordingly, the show has been struggling for years with declining viewer numbers, and in 2018 they would have reached a low point.

But not only the audience numbers were in the basement last. The sales figures are also falling and the stock of the parent company is in the dive: The once dazzling US fashion brand has developed from the figurehead at L Brands to the problem case.

"Sex Sells" - not anymore

The lingerie label, which always sent the international elite of top models over the catwalk at its fashion shows, no longer meets the nerve of many customers. The view of beauty ideals has changed. Flawless, lightly-clad women's bodies are the wrong image in times of busy Body Shaming debates and the #Metoo movement.

Marketing director Ed Razek provided additional tinder when he said in an interview with the US Vogue magazine in 2018 that his company did not book any transgender models, "because the show is a fantasy." In the meantime, that has changed. Razek left the company in August after 15 years. In addition, with Valentina Sampaio, a trans woman was booked for the first time for a campaign.

Strong competition

These PR problems are used by the competition. The underwear brand Aerie, which belongs to American Eagle Outfitters, has for years renounced manipulated photos in its advertisements. For his campaign, Aerie books women in all shapes and colors, including a wheelchair user and a woman with an artificial intestinal exit were already part of the model cast. The message is well received by the customers. The label hurries from record sales to record sales.

Victoria's Secret had recently lost customers to the competition, it was now also on the US television channel CNN. This should also include Fenty X Savage. The underwear brand of pop star Rihanna also relies on various casts. Otherwise, the offer is comparable, because optically similar to the Rihanna sexy lingerie of Victoria's Secret. However, the image is much better.

Links to Jeffrey Epstein

The L-Brands brand fights with the aftermath of the Epstein scandal. The founder of L Brands, Leslie Wexner, had close ties to convicted sex offender Jeffrey Epstein, who committed suicide in August. For years, Wexner had apparently almost blind faith in Epstein and gave him large assets.

Completely surprisingly, however, does not come out for the Secret show. "We believe that a TV show is not the right format for the future," Leslie Wexner had already announced in May.

Source: spiegel

All business articles on 2019-11-22

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