The Bit Family Presents: The Fast and Safe Way to Pay for Pizza

Bank Hapoalim and Domino's Pizza are collaborating and this is the first time in Israel that one can pay in a large commercial entity with a payment app. The campaign will be led by the members of the "bit family" - Tzipi Q Bit, Avi Bit R, Adi Bit J and Sagi Bit Box

Parents can remotely confirm payment for the meal (Photo: PR)

The Beat Bank Hapoalim Family (Photo: PR, PR)

Over the past three years, the Bit app has become one of the most popular means of money transfer in Israel, with close to 3 million downloads. After picking up prestigious awards and bringing in the world of donations and credits, Beat moves on to the next level and reaches the business world with a first of its kind collaboration with the successful and innovative Domino's Pizza brand. From now on, Domino's Pizza products can be paid via Bit, without entering credit card details and without cash, including shipments. Domino's Pizza will become the first large company in Israel to pay via an extensive commercial payment app.

Any account holder and credit card aged 16 and over can download Bit to their smartphone and quickly and easily transfer or receive a cash amount to their credit account from the device's contact list. In terms of ease and convenience, it's just like sending a SMS to Wattsap. The innovative development will also allow children to order from Domino's Pizza via one of their parents' mobile numbers, so parents can remotely confirm payment for the meal. The service is available to customers of all banks.

The Beat family. Adi Beatty, Ido Friedman, Tzipi Shavit, Galit Folk and Avi Bitter (Photo: PR)

Adi Beatty, Ido Friedman, Tzipi Shavit, Galit Folk, Avi Bitter - The Beat Bank Hapoalim Family (Photo: PR, PR)

At the heart of the new campaign, from the HapPpy advertising agency, is displaying the unconventional bit family dinner, which is similar to the unexpected relationship between the players in the campaign. The interesting casting for the campaign was created thanks to the fact that each of the four talents has the letter combination bit on behalf of his family. The entire campaign will be inspired by the Beat family, with the father being Avi Bitter, mother Tzipi Shavit and children Adi Beaty and Sagi Bitbox.

The campaign will also call the campaign launch campaign: Pay per bit, two family pizzas for only NIS 80, instead of NIS 143.

Asaf Azulai, head of marketing and advertising at Bank Hapoalim : "This is the first time that there has been a business collaboration with a large network and the goal was simply to convey the message: Now you can order pizza in Domino's with a simple click through bit. Bank Hapoalim is leading the payment revolution in Israel and cooperation This is one more step in the way of changing consumer habits. We thank all the partners at the bank and Domino's who created the innovative product, ensuring that the payments revolution in business is through bit only at the beginning. "

Ido Friedman, VP of Marketing & Business Development at Domino's Pizza: "Innovation is at the heart of the brand's DNA. We launched the digital worlds as early as 2009 and are constantly looking for ways to reach different audiences. Collaboration with Bank Hapoalim is another step in the service and digital experience that we constantly strive to bring to our customers. The consumer is now looking for a quick, simple and most secure shopping experience. We are pleased to be the first company in Israel to launch this service and are confident and believe that digital collaborations such as the Beat app increase our customer satisfaction and loyalty. "

To the Bitmap Instagram page

To Dominos Pizza's Instagram page