Lunch Contest: Civus joins Walt in the war against Give Bite
The food delivery app has signed a collaboration agreement with Cebus, the restaurant's food service provider, with the aim of strengthening its market share in Tel Aviv and the surrounding area and reducing shipping times by an average of half an hour. Civus CEO: "Estimates this is an addition of thousands of deliveries a day"
Walt joins Civus in the fight against Let Bite. The food delivery app, which has spread across Tel Aviv's streets and recently expanded to more cities, has a booklet for the restaurant catering company - Cebus. Starting this month, Cebus customers will be able to order shipments through Walt's service and the short delivery time it offers - on average 30 minutes.
Nowadays, Walt's model appeals directly to consumers (B2C), while Cebus's model appeals only to businesses (B2B), while the big competitor of both - Give Bite - knows how to deliver both of these services, especially in high-tech audiences. Both companies are now seeking to bite the business of Give Bite and make Civus's card more attractive for companies that want to give their employees benefits.
The connection between the two should be based on the data that Civus has about the business sector and Walt's attractiveness among young audiences.
"Civus brings the marketing power, and Volt the operational," says Globus "Ethan Lev Tov, CEO of Civus." We estimate that this is the addition of thousands of deliveries a day. "
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Cebus app (Photo: Screenshot, Screenshot)
This collaboration is set to begin in the areas where Walt is currently operating - Tel Aviv, Ramat Gan, Givatayim, Ramat Hasharon, Herzliya and Kfar Shmaryahu, and will continue to enter additional cities in accordance with Walt's expansion.
According to Lev Tov, "In the high-tech world that employees regularly use Walt - give a stronger bite, and its market share is over 60%. We are in Tel Aviv landings. Therefore, using Volt will allow us to be more competitive and contact customers who do not work with us today."
Over the past two years, there has been criticism of the brokerage firms' business model and the level of commissions they charge from restaurants, with commissions estimates for services currently provided by Volt and Bite ranging from 25% to 30%.
Speaking about the connection between the two, CEO of Cebus says: "We will bring more traffic that does not exist today without burdening our extra cost on the restaurants. A restaurant will pay the usual commission it pays to Walt on a private customer, even if the order was placed through Civus. So the restaurant is not hurt by the connection between the two platforms, it just gets more traffic. "
As to why Civus will not set up its own delivery service, good heart responds: "We specialize in organizations and access to them. To control both of these worlds, there are very large overheads and costs, and we believe it is difficult to excel in both, and prefer to use partners. And Walt brings the benefits of her sexy and young. "
The food delivery market has been on the rise in Israel for the past year and a half. In July last year, the Israeli Take Bite was acquired by Dutch Take Away for € 135 million.
