Dusseldorf is fashion. Here, between showrooms and designer boutiques, the fashion industry feels at home. Anyone who goes up and down the Königsallee on Wednesdays, not on Saturday afternoons, sees people as in Paris and Milan. They look remarkably good: tailored suits, long silk dresses, expensive shoes. Here and there too much jewelry. People like to show what they have - Düsseldorf is known for that.
"Fashion plays a big role in this city, you can tell from every corner," says Evelyn Hammerström, who has been shaping the luxury look of the city with her boutique "Jades" for almost 20 years with traditional brands like Balmain, Valentino, Dior or new trend labels like off-White. During this time, the Dusseldorf "have become much bolder" in the selection of colors, patterns, materials - but not in the brand mix. When in doubt, they prefer to carry a designer from head to toe, rather than taking a styling risk.
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Extra portion of "fat brand": Street Styles from DusseldorfAn extra dose of "fat brand" does not hurt here, confirms Alex Iwan, head of a PR agency: "Standing in line at the ski lift in Lech, you recognize the Dusseldorf immediately." But the city of artists like Kraftwerk, Joseph Beuys and Thomas Ruff has more to offer than ladies in catwalk looks or young men in rhinestone-studded Philipp Plein gear.
The first-class art and creative scene here likes to play with the codes of cool kids: perfectly fitting shirt, simple sneakers and designer glasses. Of course a lot of black and white. And somehow the Düsseldorfer manage to make even sportswear look fancier than the rest of the country. So accurate. Bad tongues would say "licked". "More individual styles could not hurt, because Düsseldorf lives from its different facets," says influencer Timo Beck, who writes about the best addresses in the city as "Mr.
Nowhere are the contrasts of the city more apparent than on the market on Carlsplatz. Grandmas in pastel-colored Chanel costumes and advertisers with strictly limited Nike sneakers and belt bags buy handmade organic sauces or drink a glass of old standing. The best way to sit in one of the surrounding cafes like the Cøffe, to watch the hustle and bustle. And for fun, counting the pearl necklaces.