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Microsoft targets negative carbon footprint in 2030

2020-01-17T08:52:05.042Z


The company notably said it would invest $ 1 billion in a new "climate innovation fund" charged with am


After Amazon in September, it's another Hightech giant that claims to be committed to the climate. Microsoft promised Thursday that its carbon footprint would be negative by 2030, against a background of increased pressure on large companies to respond to the climate challenge.

This commitment should lead to the cancellation in 2050 of all the carbon emitted by Microsoft since its foundation in 1975, assured the IT giant.

"The scientific consensus is clear: the world is facing a carbon crisis today," said Microsoft boss Satya Nadella during a ceremony to present the initiative. "If we don't reduce our emissions and temperatures continue to climb, science warns us that the results will be devastating," he said.

"Internal carbon tax" and reforestation

To carry out its project, the Redmond group (Washington, west) plans to supply itself only with renewable energies in all its data centers, its buildings and its campuses by 2025, to set up a "carbon tax internally ”in July 2020 or to participate in afforestation and reforestation operations.

The company also said it would invest $ 1 billion in a new "climate innovation fund" to improve carbon capture and disposal technologies. "We understand that this is only a fraction of what is required to resolve this problem," said Microsoft chief financial officer Amy Hood.

"We hope that by doing this we will set an example for both governments and other businesses to invest with us and solve this problem," prompted Amy Hood. The fund will finance technologies under development as well as innovative ideas to fight climate change, she said.

These investments could notably be made in “at risk” developing markets and could consist of acquisitions, according to Microsoft, which also plans to work with its customers to reduce carbon emissions.

Indicate emissions on labels

The company will publish annual reports on carbon emissions and encourage other companies to do the same. Another idea put forward during the Microsoft presentation ceremony is the addition of the amount of carbon emissions on the product label in a similar way to what is done for the nutritional intake of food products.

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"Shouldn't people around the world be able to know the carbon emissions of a product when they decide to buy it"? asked Microsoft chief legal officer Brad Smith. "Imagine what it would create in terms of incentives for companies," he suggested.

Microsoft's announcement comes against a backdrop of growing concern about climate change. On Wednesday, the UN announced that the past decade (2010-2019) has been the warmest on record.

Source: leparis

All business articles on 2020-01-17

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