Elon Gal advises: Do billboards really help the new business?
The business coach comes to Walla! Business: Every week a wave advises on areas of life that concern us all. This time: A listener who has opened a business to events at events and is debating how to advertise himself
Billboards (Photo: shutterstock)
Illustration (Photo: ShutterStock)
"I started a new business for events," Listener told business coach Alon Gal on his program on Radio 103FM, "How can I promote it when I don't have a lot of money for advertising and billboards in the city I live in?" Alon explained to him the rigid rules of the advertising world: "It's a cruel world at unimaginable levels. You have to know that billboards don't really make you a sale, they only strengthen the brand awareness of your business."
Alon Gal later claimed that his business is too generic, "Generic businesses are about to die. You have to think of another branding that will help you move forward and reach a suitable audience. Be focused, bring new angles, and make your business more engaging.
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Alon Gal (Photo: creative commons)
"Next, it's important to realize that if you don't have a budget it doesn't really matter how much money you spend on signage or social networks. I personally would go for another method, address everyone you know, and actually go back to sources. Ask them for 3 people's phone numbers, and start producing Customer list. Next, you will send everyone a landing page with your details, request that they enter birthday dates, and call to offer them a service. "
Alon Gal gave as an example the interest of his young daughter who is about to celebrate half a year of Bat Mitzvah. "To give me service around the event you will have to call me a few months in advance to remember and pre-arrange things I need to prepare for the event.
"If you want to work with event halls, you have to think of something that sets you apart from others. Something that will make you stand out from other service providers. After all, everyone pays about the same amount to the landlord, so that's not what sets you apart. That people connect with people. So you come to meetings with the hall owners authentically. Let them know you, and from there you will build a suitable course of action. "