The coronavirus shock wave may put the global economy under pressure, but it does not curb PepsiCo's appetite in China. The American beverage giant (Pepsi, 7 Up, Lipton Ice Tea, Tropicana…) and snacking (Lay's, Doritos, Quaker Oats) announced Monday the acquisition of the Be & Cheery brand from the Chinese group Haoxiangni Health Food. This operation at 705 million dollars (650 million euros) allows him to garnish his portfolio of snacks and snacks based on nuts, dried fruits and meat, or pastries and other confectionery. A welcome diversification, while Chinese consumers are sulking soft drinks.
Read also: Coffee, water, milk, fruit juice ... The Coca-Pepsi war continues beyond sodas
For years, the American group has suffered, like its rivals, the distrust of consumers towards sweet products, starting with sodas. A change to which it has adapted, especially in mature markets, by developing iced teas (Pure Leaf, Lipton Ice Tea), fruit juices (Naked, Tropicana), or more
This article is for subscribers only. You still have 67% to discover.
Subscribe: € 1 for 2 months
cancellable at any time
Enter your emailAlready subscribed? Login
