Beauty hygiene, collateral victim of the food law

It is the communicating vase effect of the Egalim law. If this has favored the life of a large part of the food industry, by placing more constraints on the distributors, it does not concern their counterparts of non-food consumer products… and the latter make them the fresh.

Suppliers of the drugstore, perfumery and hygiene (DPH) department, in particular, are the collateral victims of the new rules imposed at the start of 2019. This vast segment goes from laundry to skin care, including feminine hygiene, shampoos and toothpaste is subject to the limitation of promotions on food products (34% in value and 25% in volume).

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To compensate for the loss of this powerful purchasing lever, the brands have noted promotions on other departments. Intermarché and Lidl made no secret of compensating for the shortfall in foie gras and champagne. - 70% promotion, banned on food, has become the norm for detergents,

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