This is one of the paradoxes of this period of confinement. Growing for years, the meal delivery market, which was gaining market share in food distribution, has stopped. As nature abhors a vacuum, the Uber Eats, Deliveroo and, now, Frichti platforms have had to change their economic model. They have signed partnerships with major distributors and boosted their supply of groceries and fresh products. A way of responding to the needs of confined French people ... and those of their delivery men.
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Friday, Frichti rolled out its “supermarket” all over France, home to groceries and fresh products (fruit, vegetables, cheese, meat, fish, etc.). The offer, launched a year and a half ago in Paris, has taken precedence over ready meals. Before confinement, the start-up carried out 70% of its activity with its prepared meals and 30% with its supermarket. It is now the reverse. The turnover of the Frichti supermarket has doubled. The offer was
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