The Limited Times

Now you can see non-English news...

Intermarché expects a sharp price fight in September

2020-07-10T21:30:25.891Z


The group of freelancers, in shape at the end of the crisis, considers itself armed to consolidate its performance.


Very fit for four years, and while all food brands have benefited from the recent precautionary purchases of the French, the Musketeers are doing well. In April as in May, the French confined dedicated to him 16.7% of their food expenditure, a 1.7% jump in market share over one year. A spectacular gain in food distribution, where positions only move very slowly. Admittedly, in June, the owner of Intermarché and Netto fell back to a more traditional level of 15.7%, but remains clearly up over one year, driven by its flagship brand, Intermarché (23.5 billion euros turnover).

To consolidate its positions, when the risk of a social crisis is pointing, the group sharpens its weapons. “Despite our additional costs, we have never forgotten the price, insists Didier Duhaupand, president of the group of Musketeers. Price competition will be very vigorous at the start of the school year, as hypers will want to

This article is for subscribers only. You have 76% left to discover.

Subscribe: € 1 for 2 months

Cancelable at any time

Enter your email

Already subscribed? Log in

Source: lefigaro

All business articles on 2020-07-10

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.