Very fit for four years, and while all food brands have benefited from the recent precautionary purchases of the French, the Musketeers are doing well. In April as in May, the French confined dedicated to him 16.7% of their food expenditure, a 1.7% jump in market share over one year. A spectacular gain in food distribution, where positions only move very slowly. Admittedly, in June, the owner of Intermarché and Netto fell back to a more traditional level of 15.7%, but remains clearly up over one year, driven by its flagship brand, Intermarché (23.5 billion euros turnover).
To consolidate its positions, when the risk of a social crisis is pointing, the group sharpens its weapons. “Despite our additional costs, we have never forgotten the price, insists Didier Duhaupand, president of the group of Musketeers. Price competition will be very vigorous at the start of the school year, as hypers will want to
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