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Optical Center launches mobile trucks to equip the French

2020-07-10T07:37:49.115Z


Each of these vehicles has an optical corner, a hearing room that offers a free audio test, and a selection of sunglasses.


Optical Center meets its customers. The third optical brand (739 million euros in turnover in 2019) is launching 23 mobile trucks on the roads of France, with the objective of having 50 in September and 100 within two years for cover the entire territory.

Each "OC Mobile" is equipped with an optical corner, a hearing room which allows to offer a free audio test, and a selection of sunglasses. "It is a way to go to isolated villages, to make life easier for the elderly who travel very little, and to save time for those who work while going to a business," explains Laurent Lévy, founder of Optical. Center which was inspired by the “OC Mobile” launched in Israel for a charitable purpose.

The French largely under-equipped

The brand is in discussions with town halls, works councils, associations and Ehpad to offer them this new service. Optical Center is banking in particular on “OC Mobile” to boost sales of hearing aids, the French being still largely under-equipped. In retirement homes, 80% of audio tests carried out by the first “OC Mobiles” thus give rise to a purchase. The brand also hopes, thanks to its trucks, to attract traffic to stores where certain customers will be delivered.

For the Optical Center franchisees, which each have an average of seven stores, the acquisition of a truck represents an investment of 200,000 euros. A leasing purchase paid for in five years, according to the brand. The pilot trucks, each with three people on board, made approximately 125 sales of optics and 10 hearing aids per month. The brand also plans to maintain its opening pace despite a complicated economic context. Fifty new stores are planned for this year.

Source: lefigaro

All business articles on 2020-07-10

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