Two young men on bicycles, wearing the same ring, in an ad celebrating love. The images disseminated by Cartier in China arouse mockery on social networks because of a legend that evokes the love ... between a father and his son.
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With the approach of Qixi, Chinese Valentine's Day which falls this year on August 25, the French jeweler has published a romantic video in honor of his famous " Trinity " ring . The film shows a man and a woman holding hands, but also two women lying side by side, and two men riding bicycles.
Many Internet users have seen in these latest images a staging of homosexual couples. But the legend published by Cartier on the online sales site Tmall offers a completely different interpretation. Under the image of the two men appears the words " a father and his son, linked by love, who go through life ".
On social networks, the comments did not fail to deride Cartier, believing that the jeweler had given in to a reflex of modesty in a country where homosexuality is not exposed in the media.
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" Ahahahahaha, love between men has become incest ", laughs a user of the social network Douban. " If it's the father and son, why are they wearing the same ring?" Asks another.
Asked by AFP, the Chinese headquarters of Cartier did not react to these comments. If homosexuality is no longer taboo in China, the Communist Party in power nevertheless censors discussions on the subject online and cuts homosexual content in the cinema.
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