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Sustainable consumption: the cost of products remains the number one obstacle in food

2020-09-08T11:54:20.287Z


According to the latest study by the Leclerc Observatory on new consumption, 95% of French people consider it necessary to change their habits


Helping Covid-19, the ecological awareness of the French has increased.

To the point of concretely changing their habits?

The latest study by the Leclerc Observatory on new consumption, which we are unveiling exclusively, returns to this sensitive question.

First lesson of this barometer conducted in collaboration with the Ipsos polling institute among 1000 people, questioned between July 16 and 21: this awareness is very real, since it has jumped by 5 points in a month, and that 95% of French respondents now agree that it is necessary to completely change their consumption habits in order to preserve the environment.

Better: 92% of respondents say they have already made in-depth changes!

And the French say they are ready to act on a daily basis, in particular by buying more fresh products (57%), by consuming more local products (55%), but also by favoring seasonal fruits and vegetables (54%).

However, the financial obstacles to this societal change remain very real.

In food in particular, the prices of sustainable or responsible products are still considered problematic by 58% of those questioned, and in the field of beauty and cleaning products, respectively 39% and 35% of those questioned also find that ecological alternatives are far too expensive.

This price brake is certainly a little less, but it is still felt by 26% of respondents in transport and 23% of those questioned about leisure.

Products that are sometimes difficult to find near home

Among the other brakes which prevent the French from having more environmentally friendly consumption, 20% mention, for food, the fact that the products are difficult to find but also - interesting lesson - the fact that they find no sustainable alternative nearby (8.6% of them).

In short, they still lack a sustainable offer close to home.

For hygiene and beauty, 12% of respondents honestly admit that they do not know these products.

For cleaning products, the same percentage (12%) believes that so-called durable products are of lower quality.

Finally, for transport, 15% of French people believe that changing their habits would require too much organization, and 12% also stress that they… do not want to change them.

Source: leparis

All business articles on 2020-09-08

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