The sale of food and non-food goods online has remained dynamic since the end of confinement in France, according to data from a firm measuring e-commerce activity, Foxintelligence, and from the strategy consulting firm Boston Consulting Group (BCG).
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“
Between May 11 and September 6, online sales increased by 27%
” compared to January-March 2020, notes the BCG, while stressing that this growth masks different dynamics according to the categories.
The "
drive
", the preferred delivery method of the French
"
Very strong during containment
", the growth of online sales of food products on the one hand was more modest in July-August, but has experienced "
a strong recovery in recent weeks
", according to BCG.
In particular, this gives pride of place to the “
drive
”, by far the preferred delivery method of the French.
The data from this study aimed at comparing online sales of GSA (supermarkets) and non-food stores, do not include those of E.Leclerc, specifies the BCG.
Its president Michel-Edouard Leclerc had recently claimed on RTL “
1.1 million additional consumers on the drive
” during confinement.
The home & DIY sectors and electronics are essential
The study also confirms that "
the non-food sectors of home & DIY and consumer electronics, traditionally dominant e-commerce, are the big winners of the crisis
".
They represent "
respectively 23% and 29% of online sales
" identified by Foxintelligence, in the data of which "
people under 40 and / or living in urban areas are overrepresented
", further indicates the BCG.
Note that these data differ from those published recently by Fevad, the Federation of e-commerce and distance selling (more than 600 companies and 800 websites), which includes in its definition of online commerce the sale of services, starting with travel, which has logically experienced a sharp decline since the coronavirus epidemic disrupted global tourism.
In mid-September, Fevad further noted that if the growth in online product sales does not compensate for sales that were not made in stores during the second quarter of 2020, e-commerce appeared to be "
a shock absorber of the crisis for businesses and retail players who have been able and able to make this digital conversion and use the Internet as a relay for the store
”.
