In less than three weeks, in a France that had just been confined, PwC set up a skills sponsorship platform, provided by the start-up Friday: employees wishing to support an association could there find missions to be carried out remotely, during their working time.
Some 250 employees took this opportunity to get involved.
The consulting firm has also released 5,000 hours of work for skills sponsorship, in addition to the 10,000 initially planned for the year.
This is how he contributed, among other things, to the birth of the Covid Écoute digital platform, to help people in psychological distress.
“Our first instinct, with confinement, was to tell us that we had to succeed in continuing remotely the missions already undertaken with associations. But, very quickly, in the wake of the Civic Reserve launched by the government, it became obvious that new things also had to be proposed, ”
recalls Adélaïde de Tourtier Audras, responsible for CSR at PwC France and Maghreb.
At the Vinci Foundation too, containment has acted as an accelerator.
The platform project - to connect associations in search of arms (or brains) and collaborators ready to invest - was dormant.
“In two weeks, thanks to the support of the group's management, it was launched.
Very quickly, 270 people took action, ”
says Orphelia Duval, the project manager.
These two companies are not isolated cases.
“We've seen a lot of companies come to us, and their leaders get more involved.
Often, they already thought about it before, but confinement persuaded them to take the
plunge,
”
notes Jean-Michel Pasquier, founder of Koeo, the pioneer (2009) of these skills sponsorship platforms which have multiplied in recent years.
In two and a half months, Koeo has mobilized, for the benefit of the 3,300 associations it helps, some 800 days of work.
That is three to four times more than at cruising speed, and for very eclectic needs: preparing or distributing meals, providing school support at a distance, listening to the telephone to keep in touch with the elderly, helping associations to set up good data management, to redo their website, to build a communication strategy ...
An asset for HR
The Wenabi platform has seen the number of missions carried out by employees during containment jump 400%.
The number of solidarity hours achieved in this way has increased eightfold compared to the same period in 2018.
“A strong sense of solidarity arose, employees wondered what their company was doing,”
notes Emmanuel Bentejac, the founder of Wenabi.
Many, partially unemployed, who could not do skills sponsorship during their working time, volunteered. ”
An epiphenomenon, which will last as long as the Covid-19 will last?
“For several years now, skills sponsorship has been developing: the number of companies practicing it has increased and the number of working hours devoted to it as well,”
notes Léo Gaudin, Director of Development at Admical.
Despite everything, since the start of the school year, companies have refocused on business.
"But very few come back on what they have put in place",
tempers Léo Gaudin.
"Employees' expectations for engagement are even higher than before."
At a time when it is fashionable to be concerned about CSR (corporate social responsibility), skills sponsorship is a key asset.
“It also brings teams together and contributes to well-being at work,”
emphasizes Léo Gaudin.
It can even help secure young talent.
“For equal pay, some young recruits chose us precisely for our corporate sponsorship, with Espérance Banlieues, for example, or for one-off missions, such as repainting premises for the Restos du cœur”,
says Marie Saltiel, partner at Amplegest, a financial management company.
But on the staff side, with the return to school and the return of busy days, availability seems a little less strong.
Too bad because associations need help.
Their volunteers, often seniors, forced to be cautious by the virus, are less present ...
Le Figaro
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