Haribo store in Bonn
Photo: Christoph Hardt / imago images / Future Image
Those who want to know how things are with Haribo just have to go to Lidl these days.
Lidl's own brands and competitor products from Katjes are now on the confectionery shelf of the discounter, where until recently the golden bear and his fellows had their permanent place.
Lidl threw the Haribo goods out of the range in mid-August.
The golden bear - cold-heartedly sorted out, because it works without him.
For decades, Haribo has been a fixture on the shelf, the incarnation of an indispensable brand.
Now the gold bear is not only thrown out at Lidl.
According to SPIEGEL information, Edeka has also cut sales by 40 percent.
Something similar threatened at Rewe.
Haribo had tried to raise prices and apparently went too far.
"We used to rely on Haribo, today we have alternatives such as Storck, Katjes or our own brands," says the chief buyer of a retail group.
That trade can do without Haribo - an unthinkable scenario under the late Haribo patriarch Hans Riegel.
Until his death seven years ago, he led the company with a hard hand and a sharp tone for 67 years.
On the weekends he liked to come up with new ideas, which he then kept his employees busy on Mondays.
Riegel had grouse pressed into rubber form, matching the computer game.
He spontaneously turned the Berlin baby bear Knut into white "Knuddel-Knut'sch" bears.
Riegel set prices, ideas and tacts, without him nothing worked, especially not against him.
Read more with Spiegel Plus
More perspectives, more understanding.
Your advantages with SPIEGEL +
DER SPIEGEL as a magazine
as an app, e-paper and on the e-reader
All articles on SPIEGEL.de
Exclusive texts for SPIEGEL + readers
Try one month for free
can be canceled online at any time
only € 19.99 per month
One month for € 0.00
Try now for 0.00 € Buy nowArrow to the right
Already have a digital subscription? Register here
Restore iTunes subscription
SPIEGEL + is processed via your iTunes account and paid for with a purchase confirmation.
24 hours before it expires, the subscription is automatically renewed by one month at the current price of € 19.99.
You can cancel the subscription at any time in the settings of your iTunes account.
To use SPIEGEL + outside of this app, you must link the subscription to a SPIEGEL ID account immediately after purchase.