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Dacia, a nugget that is gaining weight at Renault

2020-09-28T18:14:45.197Z


Luca de Meo, new CEO of the group, applauds the performance of the brand.Dacia has the wind in its sails. The Duster, Sandero and Logan brand continues to score points within the Renault group. The Romanian manufacturer, created under Ceausescu, has become a nugget. Its very profitable sales, with a margin of 10%, are growing continuously every year. They have more than doubled in seven years, from 360,000 vehicles in 2012 to 736,000 in 2019. The curve broke in 2020 as


Dacia has the wind in its sails.

The Duster, Sandero and Logan brand continues to score points within the Renault group.

The Romanian manufacturer, created under Ceausescu, has become a nugget.

Its very profitable sales, with a margin of 10%, are growing continuously every year.

They have more than doubled in seven years, from 360,000 vehicles in 2012 to 736,000 in 2019. The curve broke in 2020 as for all manufacturers.

But the brand intends to return to growth.

Read also:

Luca de Meo launches his revolution for Renault

For this, Dacia has undertaken to revamp all its models.

Today is the turn of the new Sandero and the Logan, the model which, since 2004, left its image as a manufacturer of robust and inexpensive cars that Dacia continues to claim.

Next year, that will be the case with the Duster.

In two weeks, Luca de Meo, the new CEO of the Renault group, will also lift the veil on Spring, the electric car for less than 15,000 euros from Dacia - it will still be

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Source: lefigaro

All business articles on 2020-09-28

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