Rain, empty stands - the gauge was limited to 1,000 spectators - and the specter of the coronavirus.
The 2020 edition of Roland-Garros has nothing to do with the traditional event.
For partner companies, accustomed to increasing customer relationships and offering themselves the maximum visibility, the blow is hard.
The canceled festive events at Porte d'Auteuil are legion and communication is limited to its simplest expression.
Read also:
Roland-Garros: the future roof of the Suzanne-Lenglen court unveiled
Normally, 2% of the places on the center court go to BNP Paribas, the “title partner” since 1973.
“This year, we have decided to hand over all our places to the French Tennis Federation (FFT) for them. benefit the general public ”
, underlines Bertrand Cizeau, Deputy Director of Corporate Engagement at BNP Paribas.
This concerns
300 tickets.
The bank is a unique sponsorship case in a Grand Slam tournament, since its name is the only one to adorn the tarpaulins at the baseline.
The tournament's partnership contracts usually bring (excluding pandemic) 65 million euros
Main funder of the new
This article is for subscribers only.
You have 70% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
Enter your email
Already subscribed?
Log in
