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Amazon has been open to Israeli sellers for years. Now Walmart too - Walla! Business

2020-10-07T22:14:51.085Z


Nidam Communications, one of the 500 largest sellers on Amazon, is also entering Walmart and offering Israeli retailers to open an online store through it. CEO Shlomi Nidam explains in an interview how it works ("We will manage your store in all aspects") and what differentiates his company from the dream sellers who promise mountains and hills


  • Business

  • consumption

Amazon has been open to Israeli sellers for years.

Now Walmart, too

Nidam Communications, one of the 500 largest sellers on Amazon, is also entering Walmart and offering Israeli retailers to open an online store through it.

CEO Shlomi Nidam explains in an interview how it works ("We will manage your store in all aspects") and what differentiates his company from the dream sellers who promise mountains and hills

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  • Amazon

  • Walmart

David Rosenthal

Thursday, 08 October 2020, 00:54

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In the video: Apple, Google, Amazon and Facebook were questioned at the US Congress about harming competition (Photo: Reuters, Editing: Nir Chen)

The spread of the corona virus in the world and in the United States in particular, has led to a dramatic change in consumption patterns.

The closure of physical stores has caused e-commerce chains such as Amazon and Walmart to soar in volume.

The Israelis are well known to Israelis and make quite a few deals through it, but Walmart is a retail chain that sells only to those who have visited or lived in the United States.

We have no foothold there, or at least there was none.



The new era has created new opportunities, one of which is the opening of online stores on Amazon.

Nidam was ranked as one of the 500 largest sellers in the online commerce giant, and is active in 15 countries, including the United States, Europe and Australia.

It has now also been approved as a supplier at Walmart, which will expand the company's operations and create opportunities for sale on the competing platform as well.

Nidam will sell products from Israeli manufacturers at Walmart under private labels, including Dead Sea cosmetics, cleaning products from a leading Israeli factory, jewelry and more.



"Walmart is the second largest player in the US e-commerce market after Amazon dominates the market," explains Shlomi Nidam, the company's CEO.

"EBay is not a significant player in the US e-commerce market at the moment, as it is a company worth only a few tens of billions, compared to hundreds of billions and of Walmart and over a trillion and a half dollars of Amazon."

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The largest physical retail chain in North America.

Walmart

So where, in fact, do Israelis benefit?

They can not buy at Walmart, but sell?

sure as hell.

We'll go back to that later, but first we will understand.

Nidam offers an investment channel in an innovative model: setting up a store in Amazon United States, with full management for the investor.

"Opening online stores on Amazon requires a lot of skill," says Nidam. "Nidam Communications' ranking as one of the 500 largest stores on Amazon is an important hallmark of our rich experience.

In the new route, we offer a unique offer to anyone who is interested in investing in future real estate and enjoying high returns without fussing on his part. "



In the route offered by Nidam Communications, it will open stores in the United States at an investment of about NIS 200,000, with 75 percent of the store owned by the investor, and 25 percent owned by Nidam Communications.

Upon opening the store, the investor receives a store with inventory worth $ 30,000, when it is managed by Nidam Communications in all aspects: logistics handling, purchasing, product selection, customer service, day-to-day management with Amazon and more.

According to Nidam, "this is a passive income, with a return on investment of about a year."



We know the "dream sellers" who open webinars and say how to make money on Amazon.

How are you different from them, actually?

After all, you also say, in your own words, that this is a quick return on investment, and we all know that money does not grow on trees, not even on Amazon.



"It should be understood that about 90 percent of accounts sold on Amazon lose money and are considered small and unprofitable accounts. Teaches how to set up and manage a private label (PL) on Amazon, which involves a huge investment in marketing and branding the product (a cost that most merchants do not meet or invest in). For example, Apple products, Samsung, New Balance, etc.) The company has logistics centers, a customer service team, a team that handles returns, procurement and a research department that selects the products, along with relationships and contracts with the world's largest manufacturers for the purchase of goods. We are opening a store through us, so as a store it can meet high standards and make money. "

Saves marketing and management costs.

Shlomi Nidam (Photo: Avital Moshe)

Returning to Walmart. Nidam explains that the transition from physical stores to online stores has opened up a whole new world of digital real estate. As the store is managed professionally, so does its value increase and it is even possible to sell it at a profit when value increases with the number of positive purchases and reviews He claims that this is a great opportunity for Israelis to expand their sales platform outside of Israel and enter online sales at the world's leading sites, including Walmart. We will offer options to more Israelis through Nidam to sell their products at Walmart. "



Beyond the business significance, what is the importance, in fact, of entering Walmart as an Israeli company? Is there anything symbolic beyond that?



" Walmart is the largest marketing network in the world. From 9,000 physical branches with huge commercial space, every businessman's dream to sell to every Chinese (there are billions) and to the largest marketing network in the world, which basically means to sell to every American. Walmart was very inaccessible to this dream until the development of ecommerce, Anyone interested in offering their products through its platform, provided it has an American company and a physical address in the US. Walmart has a huge customer club with over one hundred million members, a credit card bearing its name and of course customer benefit mechanisms such as money back discounts, points and more. As an Israeli company, we can now offer our products to the entire customer club and compete with local products and brands. This is a huge



step

forward. "

Do you see an advantage in the fact that Walmart, unlike its competitors, also has a physical network? Is there a possibility of integrating in it as well?



" As for sales in physical stores, this can be done, but the deployment is completely different and requires a larger inventory, a larger logistical deployment and more aggressive marketing tools. Therefore the opportunity to sell online only is excellent and covers the whole of the US and Canada.



Is there a difference in the mix of products you plan to sell at Walmart to those you sell on Amazon? If so, why?



"Right now we offer our private labels at Walmart and less products from other brands that we do offer on Amazon. Also, at Walmart we offer and look for products that are suitable for the supermarket in all categories, namely cleaning products, food, gardening, DIY, home computing, cosmetics, Toiletries and more and less products for B2B businesses that we sell on Amazon and elsewhere. "



Why is Walmart not accessible to an international audience? Can the entry of Israeli suppliers into the game change that, as they tried in the past on Target and as they do today on Amazon?



"It is currently known in North America, that is, in the United States and Canada, and may expand its operations to Europe and other countries where it has physical infrastructure. "The U.S. is a large enough and important market for Walmart to be an interesting platform for e-commerce marketers."

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Source: walla

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