The French have never paid so much attention to the content of their plate.
Or rather to what makes up the products they buy.
The success of Yuka-type applications proves it.
Just like the extension of the list of brands which have already affixed the Nutri-Score on their packaging.
“This concern for
better eating
is still as strong as ever, the consumer started without us several years ago.
As a distributor, we must support it ”, points out Amélie Oudéa-Castéra, e-commerce, data and digital transformation director of the Carrefour group which, thanks to a partnership established with the start-up Innit last June, will later in the process.
Eliminate products that do not suit you
In recent weeks, when you have done your shopping online on the Carrefour site, you may have noticed in the product sheet a score out of 100, “the Innit score”.
“This rating system takes into account the nutritional composition of the product, the presence and nature of additives and whether they are organic or not,” explains Amélie Oudéa-Castéra, specifying that the methodology has been validated by a scientific committee.
This score is "general" and automatically appears on the product sheet you are viewing.
But since Monday, you can also customize it according to your food preferences.
You will first need to enter several criteria: your sex, your age, your eating habits (vegetarian, vegan, body refinement, without pork, sportsman, etc.), your personal goals (favor organic, whole foods, protein intake, poor in sugar…) and finally indicate the component (s) you wish to avoid (lactose, gluten, nuts…).
For each article you consult, you will then be offered a rating adapted to your profile (80-100: very good; 60-79: good; 40-59: correct; 20-39: poor; 0-19: very poor).
“This score makes it easier to identify the right products for me based on my preferences.
It is available for all the references that we offer on our site, whether in own brands or major national brands, ie around 45,000 products ”, she explains.
So the packet of rice or the sachet soup will not have the same rating depending on whether you are a sporty 20-year-old woman or a 45-year-old man who pays attention to his figure.
A detailed sheet will also allow you to know which characteristics of the product (protein intake, low in saturated fat, etc.) correspond or not to your profile.
And if the product in question contains an ingredient that you want to exclude from your diet (gluten, nuts, etc.), this will be indicated by an exclamation point and the words "Avoid".
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“This is a real innovation.
We are the first player to provide a tool that is both free and personalized, ”explains the e-commerce director.
Carrefour has the exclusivity of this “personalization” until the end of October.
After this date, other distributors who have also forged a partnership with Innit (Intermarché, Ocado group, etc.) could also offer it.
This is particularly the case with the Mousquetaires chain, which has already affixed the general Innit score to 10,000 of its products and hopes to set up the personalized score by the end of the year.
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In the long term, Carrefour also plans to make this tool accessible on its application and why not one day in stores.
"It is obviously more difficult to set up but there is a reflection to be carried out", she continues.
Another objective: that of being able to offer an “alternative”, another product that better suits one's preferences if the one consulted is not suitable.
Today, this is not the case.
