“We are not just bakers,
warns Maxime Holder.
In France, bread represents 20% of sales.
Abroad, it's less than 10%. ”
The CEO of the family business is setting the record straight.
In many countries, people come to Paul's for a coffee and a croissant - the brand's two leading sales worldwide - not for specialty breads.
In France, his country of origin, Paul occupies a special place as the leading network of integrated artisan bakers.
“France is a very special country for us,”
explains Maxime Holder.
It is the only one in the world where Paul has kept his very strong image as a baker, while developing snacking.
We want to give Paul France the benefit of the experience of our 45 countries abroad. ”
Last year, the 300 international stores (out of 750 in total) generated 44% of the company's 800 million euros turnover.
If there had not been the Covid, their weight should have exceeded that of France this year.
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