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Adidas store in Berlin
Photo: Axel Schmidt / REUTERS
The sporting goods manufacturer Adidas emerged as Dax winner on the German stock exchange today.
The share rose by just under 2.8 percent.
A boost was given by a report in "Manager-Magazin", according to which the Herzogenaurach-based company has now initiated the sale of the ailing US subsidiary Reebok after a failed restructuring.
There had already been speculation about a sale in the past.
CEO Kasper Rorsted remained patient with Reebok for a long time.
The new boss wanted to prove that he can polish a battered brand.
Now he gives up: Reebok is sold.
The internal team responsible for this is in place, confidentiality agreements have been signed, writes the "Manager-Magazin".
The deal should be through by March 2021, when Rorsted will present his first own five-year strategy.
Then Adidas would only consist of Adidas - finally, as many investors are likely to add with a sigh.
An Adidas spokesman declined to comment on the information.
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kfr / dpa / Reuters
