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The Big Bang: Why do we all suddenly buy in November? - Walla! Business

2020-10-22T05:45:51.723Z


If until a decade ago online shopping was a random affair, in recent years shopping fever has gripped Israel as well. Despite the corona, the post office is preparing for a record number of deliveries and ShoppingIL is on alert. So what's the story, really?


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The Big Bang: Why do we all suddenly buy in November?

If until a decade ago online shopping was a random affair, in recent years shopping fever has gripped Israel as well.

Despite the corona, the post office is preparing for a record number of deliveries and ShoppingIL is on alert.

So what's the story, really?

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  • Online shopping

Walla!

Business

Thursday, October 22, 2020, 12:27 AM

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In the video: Shops closed in Tel Aviv following the Corona crisis (Photo: Reuters, Edited by Amit Simcha)

A marketing move, end-of-year hype, elimination of surpluses or whatever you call it, for years November has been the most powerful shopping month in the world.

Just before winter arrives and the flood of promotions and benefits is about to rain down on us, these are all the details you need to know in order not to miss anything but also to get through it safely.



Despite the corona, a record number of about 15 million packages is expected this year to be ordered during the shopping holidays in November-December, the Israel Postal Company estimates.

This is a slight increase of 3.5% in quantity, compared to the same period last year and an increase of about 11% in weight compared to the shopping holiday period in 2019.



In 2019, for comparison, about 14.5 million packages were delivered in these months, weighing about 3,600 tons, and in 2018, about 13.5 million packages weighing 3,000 tons were delivered in these months.

In a normal month, an average of 5.5 million packages are distributed, weighing about 1,000 tons.



Gilad Tirosh,

VP of Trade and Couriers at the Israel Post, says: "The business and economic uncertainty following the corona has significantly affected overall consumption in the economy, including orders at trade sites.

In March-June there was a decrease of about 15% in orders compared to the previous period, but we see a slight recovery in recent months, when the peak of shopping is still ahead of us in November and December.

"The Israeli public has become accustomed to buying online in recent months and ordering home deliveries, and this is an opportunity for both Israeli and international sites to reach more audiences and increase sales during this complex period."

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Think of the extra that can be given to customers.

Kinneret HaOven

Israel: To give in to competitors from abroad

A blue and white shopping holiday imported from abroad at the initiative of "Google Israel" and takes place this year between November 10-11, just before the other shopping days in order to give Israeli businesses a certain "four" against the international companies that will compete for all of our wallets. 2019 The total amount of expenses of the Israelis through "Shopping EL" is estimated at NIS 100 million, with the most purchased products being from the fields of fashion, computers, technology, children's products and jewelry.



Kinneret HaOven

,

marketing director of the Israeli "Green Invoice" company which provides More than 70,000 business owners have digital tools for conducting business, such as issuing accounting documents, connecting to credit clearing and more, shares: "Israeli customers like to buy.

But more than they like to buy, they like to feel like they bought at a great price, and after that also tell about it to everyone close to them.

Therefore, the promotions you offer should definitely be significant and attract customers who will also want to share the benefits with others. "



In addition, Owen recommends thinking about the extra you can give customers." This can be a small gift you add to each delivery, a special email email and even the invoice sent To customers.

It is important to emphasize the personal connection, especially on such days that we are distant from each other.

This will allow you to build a relationship with your customers and differentiate within a very competitive world.

You should prepare yourself properly and ensure in advance that you have enough stock (especially of your flagship products and those you intend to offer at a discount of course), ensure an efficient, fast and stable clearing service, make sure you have an efficient delivery service and ensure every step in your supply chain goes smoothly. That it is greener from the moment the order is received until it lands at the customer's home. "

Virtually ironing

shoppingIL: Up to 70 percent off businesses

The online shopping month will also open this year in November with ShoppingIL, the blue-and-white online shopping initiative.

This year, this event takes on new meaning in the face of the plague that has befallen the world.

While people were not allowed to stay away from home, and businesses were forced to close the physical store, many businesses were forced to focus on the digital sales channel of the business or build one out of nothing.



Starting at 00:01 on Tuesday, November 10 and for 48 hours, benefits and special offers from the best stores and chains will be offered in a wide range of areas: fashion, children, mobile, computers and gadgets, appliances, home design, health, care, tourism And more such as Steimatzky, Hoodies, Soltam, Bug, Shilab, twentyFourSeven, Aldo and more.

All participating businesses will appear on the event center website.



Understanding that businesses need help transitioning to online activity, Google set up ShoppingIL Academy in August.

Its purpose is to help business owners improve their digital business presence and give them tools and understanding of online sales so that at the end of the process businesses can provide customer service remotely while reducing advertising costs, locating new customers and increasing revenue.

The academy is free of charge and in collaboration with wix, Keren Shemesh, Isracard Business, JDC Israel and the local government center.

The program itself is operated by Elvision.



The academy has already enrolled 1,399 small and medium-sized businesses from 58 localities across the country.

Since the program's launch in mid-August, the academy has hosted more than 98 hours of study, with 31 businesses having successfully completed the program.

Following the plan, 52 new trading sites have been established so far, about 20 of which will participate in ShoppingIL this year.

The businesses managed to set up an online sales system in a record time of three months, which allows them to participate in the sale this year.



The ShoppingIL project was born about 7 years ago, at the initiative of Google, with the aim of promoting the local e-commerce industry, raising awareness and exposing consumers to Israeli businesses that sell online.

The venture places emphasis on providing a platform for businesses, including small businesses, to leverage their growth activity.

Google data shows that about 80 percent of the businesses participating in the sales days are small businesses with less than 20 employees.

  • For the first time, due to the situation, ShoppingIL Academy was held this year with the aim of helping businesses improve their digital presence and get tools for online sales.

    About 20 graduates have managed to set up a sales force and will participate in the initiative this year.

  • More than 80% of the businesses that participated last year will take part in it this year as well

  • More than 20% of small and medium-sized businesses developed sales opportunities on their website during the Corona period.

  • The businesses that participated in the sales days last year testified that 24% of the buyers were new customers

  • Last year, about 20% of clicks on the ShoppingIL website were for businesses that produce blue and white

  • This year, too, Google has selected a team of local startups that will offer businesses a variety of technology solutions to improve the performance of their commerce sites.

China: Bachelorette Party Excitement

Over the years, this informal holiday has become the most significant and respected shopping day in the world, both on online and offline platforms, thanks to Alibaba.

The Chinese shopping holiday, which is in fact an international shopping holiday, will be held this year on November 11, in parallel with the Israeli shopping holiday mentioned earlier.

Last year the holiday that started as a private and innocent initiative to find a relationship sold goods and services worth more than $ 38 billion worldwide and actually breaks records every year so it will be interesting to see what happens this year.



In 2019, Chinese Bachelors Day reportedly ended, with record revenues for the Ali Baba Group totaling $ 38.3 billion.

In Israel, a wide range of discounts are offered in early November through Google's IL Shopping, which combines discounts at many Israeli businesses.

USA: Black Friday

Every year, on the sixth day of the last week in November and just a day after American Thanksgiving, the unofficial "shopping season" opens until Christmas on "Black Friday" or by its international name: Black Friday.

This is a complete weekend that this year will be held from the 27th of the month and will include discounts, promotions and benefits all over the world and even reaches our tiny country. What sets this weekend apart are the significant discounts on electrical and digital products including smartphones, computers of all kinds and TVs But of course there are also promotions on fashion details and home accessories.

In fact Black Friday has long been more than just an American holiday, and this year more than ever we will be seeing the promotions online all over the world.



Yaron Ben Eli,

CEO of USHOPS, a company that specializes in personal imports, observes Black Friday with particularly high demand: "Since the beginning of the corona, we have experienced a 200% increase in our customers' shopping in the US. During this period, people spend most of the day shopping online. In addition, we see a new audience that until the closure period did not purchase online and adapted to new buying habits. I believe the trend will only intensify as we approach end-of-year promotions, when US sites sell surplus merchandise at huge discounts to eliminate 2020 inventories. "In the areas of fashion, gadgets, toys, toiletries, etc., Amazon's Prime Day event is an opening shot for the celebration of specials, including Black Friday, Cyber ​​Monday and end-of-year specials."

Ben Eli adds that in light of the high demand, the company is preparing with a doubling of manpower to address the expected acquisitions.

A date in the East is a real holiday.

Chinese Bachelors Day

Cyber ​​monday

Black Friday's little brother and he's the one who ends the biggest shopping season of the month, every Monday after Thanksgiving.

Because of this, most of the promotions you will see on this day will only be in online stores in order to compete with the giant companies that enjoyed the profits during the weekend. In recent years, Amazon is the leading sales site.

Ilya Kartov,

CEO of eBay for Emerging Markets, says: “Over the years we have seen that Israeli consumers prepare in advance for the shopping holidays, compare prices and look for the right deals for them.

This year, against the backdrop of the global corona epidemic, we are seeing more than ever, price-focused consumer behavior.

For example, in the past year more than half of Israeli consumers on eBay have used WATCH LIST, a feature that allows you to save items we are interested in, receive notifications of price reductions for those items and receive an alert before the items run out of stock.



"This year, we will offer Israeli consumers the best deals on selected products from sellers from the US, Europe and China.

Also, throughout the month of November, eBay will be launching promotions with record discounts, even before Black Friday, including a coupon campaign, which will offer unique benefits to Israeli consumers as well as various promotions for mobile and laptop app users.

As for the items most sought - Alongside fashion, it leads the category sneakers, offering a unique range of styles and zero commissions to sellers sneakers and alongside electronics and gadgets - it turns out that the category's favorite Israelis is automotive parts. "



He concludes: According to our data, "In 2019, Israeli consumers made more than 380,000 purchases in the car spare parts category. The following categories are jewelry, women's clothing, kitchen products, manicure products and other care products."



According to Israel Post, the five most popular sites for Israelis in orders from abroad are Aliexpress, eBay, Amazon next and Asos. In 2019, the Israel Post distributed about 68 million packages ordered from abroad, with an estimated that in 2020 fewer packages will be ordered because of The corona that slowed orders from March to June.

Spare parts for cars work hard.

Ilya Kartov

If you also want to participate in one of these days and sell in the global market, here too Haven has something to say and you should know: The rule of thumb is that the accounting documents from foreign currency income should be produced in shekels and not in foreign currency. In any case, it is important to consult with your accountant when dealing with sales abroad, because there are implications for producing tax invoices for deliveries and of course foreign exchange differences. "To streamline the process, the foreign currency calculation will already happen by itself at the representative rate. Of the invoice date you have chosen to set and of course the invoice can also be in English. "



Beyond that, as consumers, it is advisable to measure yourself so that when shopping for the clothes you make you can be precise about the size of the product you will order and also pay attention to the composition of the fabric that may affect its fit on the body.

Also, make sure what the shipping cost is, if there is one at all and also pay attention to the cost of the product itself, then for a purchase over $ 75 you will be required to pay additional tax.

And lastly, make sure you buy from a trusted and secure website.



Another golden tip offered by

Eran Saruk

, chairman of GMT, a company that specializes in money transfers and currency conversions, is that it is "recommended to have a debit card that can be recharged in foreign currency."

This type of card has many advantages, the main of which is the inability to go into a deficit and make payments and, in fact, operate on a pre-determined budget that cannot be exceeded, thus being in complete control of your total purchases and even saving on fees.

Hila Knister Bar-David,

CEO of "Yours" and "Yours for a Retirement" Consumer Club, which has hundreds of thousands of members, provides tips and highlights for an informed and better purchase in the current period and in general. In general, Bar-David's tips are: Our rejection of gratifications has dropped greatly in the online age, but there are a few steps that need to be gone through before entering the credit number and confirming it.

Do not rush to press ENTER.

Hila Knister Bar-David (Photo: Kobi Kwanka)

  • Compare prices.

    The digital world has made the issue of price comparison relatively easy and convenient.

    Within a few minutes you can find the same product online sold at a wide range of suppliers so we can find the most affordable price.

    An investment of 2-3 minutes will save you a lot of money.

    Another emphasis on comparing price versus quantity in the case of consumer goods and food.

  • Shipping fee.

    Nowadays, usually a shipping fee must be added to the base price of the product that increases the item amount by tens of percent in some cases (then the price is already less attractive).

    Therefore the shipping fee should be compared and even negotiated if necessary.

    If you are going to purchase from the same supplier, try to connect several shipments to one in order to reduce these expenses.

  • Risk groups (retirees, etc.).

    As we know, the reality in Corona has changed our consumption habits for all of us, many people are in risk groups like retirees who can not and even are not and are not recommended to leave the house to make purchases physically (supermarket, electronics, clothing and more).

    Look for the clubs and marketing chains that have taken the initiative to allow easier and cheaper shopping for at-risk populations and even come out with equal benefits for this audience to the door, both online and even by phone order that reaches the door at affordable and equal prices.

    This way the relationship with the customer is maintained while receiving equal prices and also reducing the risk in the Corona era.

  • Look for promotions / discount cards from the various consumer clubs (by coupon code, etc.).

    Many businesses today have an internal club that allows for equal benefits and discounts.

    Check what they offer and even if you or your family members are members of various consumer clubs that give benefits at the supplier you wanted.

  • Pay attention to the calendar

    .

    Throughout designated days (beyond the holidays) there are sales promotions that return every year.

    Especially in November.

    Sometimes it is advisable to wait for the right timing with purchases in order to get the best price.

    Nowadays when online promotions are strong and present in our lives constantly searching the websites of the stores there will often be an intriguing benefit there.

  • family relation.

    Check from time to time with members of the first and second circle which consumer clubs the family members are members of.

    Sometimes the cost of living can be alleviated or shopping can be reduced by taking advantage of one of the family members.

    Many consumer clubs offer a number of benefits each month to a wide variety, from consumer products, furniture, textiles, food and culture.

  • Use price comparison sites.

    Today there are a number of sites that also give in real time the prices and differences between consumer clubs, writers, electronics and more.

    A few minutes' dedication can save tens and sometimes hundreds of shekels per purchase.

  • Examine yourself.

    Do you buy out of necessity or out of emotion (even though it is difficult today to separate things)?

    Like shopping for a writer, make a list of needs.

    Sometimes we do not really need the product and the purchase is impulsive.

    That is why I recommend the 24th Law, which says to enter the site and see the product and mark it in the shopping cart.

    If a day later the butterflies in the stomach and brain still can not without the purchase, it is more likely that the need is real and stronger.

  • Accumulation of points.

    There are clubs that issue special club cards that provide significant discounts on every purchase and sometimes certain cards allow the club to accumulate points for future discounts.

    We as customers accumulate credit points throughout the year and reach goals that can significantly reduce our cost of purchases.

  • The outlet.

    Today, many fashion chains and grooming brands are proud of the outlet department, where you can purchase products from previous seasons or grooming cosmetics at very reasonable prices.

    Before buying on the website, search and go through the department. You may find things similar to what you were looking for at a very reasonable price.

  • Joint purchase.

    Beyond strengthening the friendship bond, buying with a close friend can significantly lower the purchase.

    In some cases there is no real need for the quantity offered for sale with the minimum purchase, so sharing and sharing with another person also reduces the purchase by tens of percent and also prevents waste and complete lack of use of the purchase we made.

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Source: walla

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