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Faced with drop in flights, Finnair company sells business class meals in supermarkets

2020-10-26T18:18:03.834Z


The Finnish company has started selling its food in a supermarket near Helsinki Airport. The operation will be extended to other stores.


Airlines around the world are hit hard by the health crisis.

The closure of the borders has indeed led to a fall in air traffic, which has been divided by three compared to 2019, according to the International Air Transport Association (Iata) which represents 290 companies.

The players in the sector are cushioning the shock by all possible means: layoffs, state aid, slashed prices to bring back travelers ... All the options are on the table.

Some companies are even trying to diversify their sources of income.

Read also: Airlines and TGV severely penalized by the business travel crisis

This is the case of the Finnish airline Finnair, which has started selling its business class meals in a supermarket near Helsinki airport.

"

There are already layoffs and layoffs at Finnair and we are doing our best to find new innovative solutions

," Marika Nieminen, head of Finnair Kitchen, told Reuters.

The company said last Tuesday that it would cut up to 1,000 jobs by March 2021.

Because since the takeover in 2017 of LSG Sky Chefs - now Finnair Kitchen - from a subsidiary of Lufthansa, the company produces its own meals.

The new supermarket outlet therefore brings a little fresh air to the factory workers.

The operation is a success, according to the company, which claims that 1,600 meals were sold in a few days at this single outlet.

So the company plans to supply other supermarkets.

Finnair Kitchen has plenty to see: the company usually produces 12,000 meals a day.

Read also: Traditional airlines do not see the end of the tunnel

For now, store customers have a choice of two dishes: beef teriyaki-radish sauce served with grilled scallions and rice, or smoked arctic char with chanterelle risotto.

Both are sold for 12.9 euros.

Proof that the demand is there, Finnair Kitchen is already preparing new recipes: reindeer meat from Finnish Lapland and Japanese pork shoulder will soon be on the menu.

Source: lefigaro

All business articles on 2020-10-26

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