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Business Gossip: Assisting Dead Sea Tourism

Also: the brand that cleans the shores of Israel, the Histadrut is open to the public, a renewal in car washing in Israel and donations for the lone soldiers

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Ronit Matias

Sunday, 01 November 2020, 13:20

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Reap salt

Raviv Zoller, Shimi Daniel, Noam Goldstein and Nir Wagner (Photo: PR)

Raviv Zoller, CEO and President of ICL (ICL); Shimi Daniel, CEO of Khali; Noam Goldstein, President of the Potash Division at ICL; Vanir Wagner, Head of the Tamar Regional Council, marked the beginning of the Dead Sea Harvest - one of the largest and most complex infrastructure projects in Israel The harvest was designed to preserve the water level, prevent the flooding of the foundations of nearby hotels and allow the development of hotels and settlement in the area. The total cost of the project is about NIS 7 billion, with ICL (ICL) bearing 80% of its cost.

As part of an agreement with the Israeli government, approximately 20 million tons of salt sink annually in the evaporation ponds that form the southern part of the Dead Sea. The project will stabilize the water level in the evaporation ponds and buy stability for the tourism and settlement area. The excavator will be recruited by dozens of workers. Salt from the bottom of the southern basin amounts to about 7 million tons per year.

The length of the salt excavator that has started operating these days is about 141 meters and its width is 24 meters, and this is the largest electric excavator in the world that was designed taking into account the needs of tourism in the area, including noise prevention while working near hotels.

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Clean the beaches

Neta Kartzo Niger, Maggie Ezerzer, Daniela Proski Sion and Michal Weimer Lurie (Photo: Assaf Lev)

On the occasion of the Great Sea Cleanup Day, which is held every year around the world on October 30, 18 environmental organizations were mobilized in Israel, including the Ecoation Association, which works in collaboration with the Garnier skincare brand, and local authorities and communities to increase public awareness of keeping beaches clean of waste and plastic.

The Garnier skincare brand took part in activities as part of the global environmental agenda of the "Green Beauty" brand, which works to raise awareness of environmental conservation and reduce the use of plastics.

Hundreds of volunteers stormed more than 100 centers along the shores of Israel from the Gulf of Eilat to the Sea of ​​Galilee to clean them.

Maggie Ezerzer, Ambassador of the Garnier skincare brand, Daniela Froski-Sion, VP of Communications and Sustainability at L'Oreal Israel, said that as part of the Garnier skincare brand's sustainability strategy, the brand works consistently to significantly reduce plastic in its products and packaging and raise awareness for environmental protection. , Which is a global problem that affects the shores of the world and constitutes up to 90% of the marine waste that is almost indestructible.

Garden party

Ron Huldai, Hagit Peer and Arnon Bar David (Photo: Histadrut Spokeswoman)

Arnon Bar-David, Histadrut chairman and Tel Aviv mayor Ron Huldai, removed the fence that separated the street from the Histadrut garden plaza over the weekend, and opened it to the public. The new garden in the plaza in front of the Histadrut building includes a wide lawn, spacious seating areas, connection Free of charge for the Internet, a table with electrical and USB connections, a street library with books published by Am Oved and a cooler fountain with cold water. A cafe in a food truck will soon open in the food truck.

A "youth movement trail" has been established

.

The various youth, and it includes heritage corners on the Histadrut with illustrations by the designer Nofar Tzarfati.The kindergarten has 3 audio stands in Hebrew and English, including an explanation of the kindergarten, the Histadrut, and David Ben-Gurion, who headed the Histadrut at the beginning of its path, instead of a statue of Ben -Gurion by the artist Varda Givoli.

Washing and traveling

Chai Schechter and Thomas Weiss (Photo: PR)

Thomas Weiss, VP of Krasher Israel and Chai Schechter, owners of Chai Motors, have launched the first car wash facility in Israel, made by Krascher Germany. The facility can have 2 cars at the same time that will undergo a gentle brushing process. Polishing foam and optimal drying with a system Electrical protection that protects against damage to a vehicle

Weiss noted that the company "Kresher Israel" intends to install in the next two months up to about 10 automatic washing machines in gas stations and garages.

Recruit for soldiers

Yossi Shalio and Hagai Shalom (Photo: Assaf Lev)

The Tiv-Ta'am network will launch a fundraising activity for the Center for Lone Soldiers during the month of November.

As part of the activity that will be held in its 41 branches, customers will be offered to donate NIS 5 for each purchase, with the amount collected being transferred in full at the end of the month, for the benefit of the center's activities for lone soldiers without a family background.

Yossi Shalev, VP of Trade and Marketing at Tiv Ta'am, said they are happy to be involved for the community, part of many activities in which the chain has partnered over the years. A program for lone soldiers without a family backing accompanies hundreds of soldiers before enlistment, during, and five years after their release.

Agriculture platform

Ronit Hussein Hochman, Alon Schuster, Irina Nevzlin (Photo: Guy Waxman)

IMPROVATE has initiated a conference designed to connect advanced agricultural technologies made in Israel to countries in Eastern Europe.

Irina Nevzlin, founder and chairman of the company, said that in this age of information and technology revolution, governments and technology and innovation companies represent contemporary global leadership, IMPROVATE is a platform that connects these two groups, enabling them to build a common language and work collaboratively to find practical solutions. Improve the quality of life of

many.The conference dealt with the assimilation of smart agriculture in Southeastern Europe, by Israeli developments.The EU has long supported and budgeted agriculture in the countries of Southeastern Europe in billions of euros, with the aim of transforming agriculture from traditional agriculture to small modern agriculture. Producing large field crops

, in the presence of: former President of Bulgaria, President Flavneiv; Minister of Agriculture Alon Schuster; UN Envoy to the Middle East Nikolai Mladenov;

Ronit Hussein-Hochman, CEO of IMPROVATE; Senior government representatives from Greece, Croatia, Bulgaria, Romania, Poland, Macedonia and Israel.

Social solidarity

Amber Amusement and Adi Aton (Photo: Gal Lapidot)

Against the background of the ongoing Corona crisis and alarming data on the plight of small businesses in Israel, the House for Social Solidarity announced an innovative 19-WE philanthropic venture that will provide about NIS 100 million to entrepreneurs and small businesses at the beginning of their journey affected by the crisis.

About 2,000 of the businesses that will register for the project will be able to receive a grant of about NIS 50,000, which will be distributed in three stages, with the personal guidance of the people in the project.

The initiative is led by Inbar Shashua Bar-Nir and Adi Aton, co-managers of the House of Social Solidarity, who said that WE-19 was established with the aim of preserving the Israeli entrepreneurial spirit, inspiring hope in businesses born into the Corona plague and giving them a renewed opportunity to grow their business. Amitim ', which will allow the businesses participating in the venture to choose which business is suitable for the growth grant, based on presenting the story of the business and its needs.

The unique platform set up for this purpose will ensure the distribution of money in the most correct and efficient way, with the understanding that a small business knows best what a small business needs.

The activity is carried out under the legal guidance of the law firm of Meitar & Co., accounting supervision of the accounting firm Ernst & Young, financial consulting and operation of the consulting firm Cognom.

Greetings from Dubai

Dror Gloverman delivered a live lecture directly from Dubai on the Facebook page of Mizrahi Tefahot Bank as part of the "Meet from home with Mizrahi Tefahot" project, a project in which the bank offers a variety of free lectures to customers of all banks.

Just before starting with a lecture that dealt with what the future will look like and the surprising and fascinating ways in which technology and innovation change our future, Gloverman shared with viewers his impressions and experiences from Dubai.

Gloverman visited Dubai with a delegation of technology entrepreneurs, startups and investors to explore collaborations with the local ecosystem.

Rising star

Srulik Dobrski (Photo: Michal Lifshitz)

Srulik Dobrsky, CEO of the Israeli company TailorMed, enters the list of 40 rising and under 40 stars for his work to improve the lives of cancer patients in the United States.

Dobrsky co-founded TailorMed, which helps millions of patients avoid financial hardship and reduce financial barriers to treatment, and is the only Israeli to be included in the "40" Under 40 in Cancer award for the tenth year for promising and exceptional young people in oncology and cancer.

"Under 40 in Cancer 40" is an American initiative designed to recognize professionals who make significant contributions to the field of oncology and cancer under the age of 40. Dobrsky, received the award for his work in improving the lives of people affected by cancer.

1 in 10 U.S. cancer patients do not perform the recommended treatment because of high costs, the TailorMed solution uses a system that analyzes the medical journey the patient is expected to go through and identifies cost-saving opportunities for the patient.

Women for Women

Lily Ben Ami and Meirav Cohen (Photo: PR)

Against the background of recent murders of women in Israel and in the shadow of the Corona epidemic, whose economic and psychological pressures have led to a record number of emergency calls, Meirav Cohen, Minister for Social Equality together with the Authority for the Advancement of Women, will award "heroism and respect" to civilians who intervened and assisted women. violence.

The move is designed to encourage social and community responsibility and raise public awareness of signs of distress that indicate violence against women.

A professional committee will select the three citizens who will receive the award and the representatives of the committee will be the head of the Authority for the Advancement of Women, Eva Madjibouz, the Adviser to the Chief of Staff on Gender Affairs or a representative on her behalf, Lily Ben-Ami, the sister of the late Michal Sala.

The parameters to be taken into account include the extent of the personal initiative to intervene and provide assistance, the degree of necessity of the actions taken and the degree of contribution to the protection of the woman.

Cohen, who initiated the project, is expected to give the signals against the background of the International Day for the Elimination of Violence against Women, which will take place on November 25.

To an exciting home

To Beit Ackerman (Photo: Assaf Levy)

During the period when the beauty salons and Shadow of Fear closed a third lock, Dr. Lehavit Ackerman decided to market in her clinic network, a home device for firming and rejuvenating the facial skin with the 3DEEP technology of NEWA developed by the Israeli company EndyMed - a home device with radio waves approved The FDA is

an innovative technology that was previously only available to professional therapists and treatment centers that support large and expensive equipment, but after further developments, it is also accessible for home use, and optimal and safe results can be achieved twice a week for 12 minutes at a time. - 3DEEP works using radio waves (RF), which it delivers in a controlled and focused manner and in an accurate dose to the depth of the skin and not just on the top layer of skin as happens with many devices that provide local and temporary response.The

device encourages natural collagen production by focusing wavy energy Radio (RF) In the deep layer of the skin-dermis, 3DEEP technology stimulates collagen regeneration without overheating the epidermis, allowing treatment without side effects or potential accidents or cooling of the patient area.

Touring and getting wise

Mia Fox Oren Ayala, Amir Peretz, Itzik Shmuli, Simon Alfasi and David Igazo (Photo: Roi Adot)

The Minister of Economy and Industry, Amir Peretz, and the Minister of Labor, Welfare and Social Services, Itzik Shmuli, toured the Yokneam High-Tech Park and met with representatives of the Thoughtful Association, which has been operating for over 17 years to make technology accessible to the social and geographical periphery in Israel.

They heard about the association's work in the city in collaboration with the municipality, and watched an entrepreneur developed by a group of boys from Yokneam, as part of the unique 'Akotek' program, which aims to empower and enrich technology for teenagers, Akotech graduates, won the final thanks to an app developed by old-school The third age.

Elections or not to be

Zvi Wilder (Photo: Morag Bitan)

Media adviser Zvi Wilder gambled four years ago on Trump's election to the presidency despite the predictions that Clinton would win, and was even interviewed about it on television and radio.

A famous radio commentator even informed Wilder in an interview that if Trump is elected he will eat his hat.

Wilder is sure that in the election campaign to be held this coming Tuesday, Trump will win and be elected for another term.

Wilder recently purchased two items from Trump, a tie he wore during 2018 and a red visor cap, both signed by him.

Two items added to Trump's official image in the previous election campaign, and the invitation to the president's coronation prom after the presidential election victory.

Wilder previously handled the public relations system of American Jewish billionaire Abe Hirschfeld who was a partner with Trump in a number of projects in the real estate industry.

Come bride

Zaid Zaid (Photo: PR)

Businessman Zayed Zayed, owner of the T&E fashion complex from Shfaram for wedding and evening dresses, turned to Prime Minister Benjamin Netanyahu and MK Yifat Shasha-Bitton, chairman of the Corona Committee, to allow a special regulation for brides who get married in the coming weeks, some of which have already ordered and paid for wedding dresses. And receiving the dress.

Zaid noted that his clients include brides from all sectors.

In small

The Tel Aviv University alumni organization, headed by Sigalit Ben-Hayun, convened hundreds of alumni from all over the world to hear the adult people behind the acclaimed masterpiece series, the Israeli spy drama "Tehran".

At the center of the discourse was Dr. Liora Handelman, Head of the Alliance Center for Iranian Studies and a graduate of the Department of Humanities and Social Sciences at Tel Aviv University; Omri Shenhar, screenwriter and co-creator of "Tehran", a graduate of the Steve Tish Film and Television School at Tel Aviv University And Moshe Zonder, the creator and writer of "Tehran", who studied at the School of Film and Television. Prof. Eran Newman, Dean of the Faculty of Arts named after Yolanda and David Katz greeted those who joined in three languages, promised not to spoil those who have not yet seen, complimented the star The series Niv Sultan emphasized that the story is not about a nuclear war but the personal stories presented in the series.

+ Clal Insurance and Finance, HOT, Migdal, Libra, Maccabi Health Services, H.I. Group and the Ministry of Transportation are the outstanding companies that won the annual service excellence competition and customer experience. Virtually in accordance with the spirit of the period, the ceremony led by the Israeli Center for Management (EMIL) is the final chord to Israel's service and customer experience, during which the winners of the competition are announced and awarded prizes for important moves they have made to improve the service they provide to their customers.

Hundreds of riders, donors and friends of Elin from Israel and around the world participated in the ceremony at ZOOM, during which the "Wheels of Love" campaign was officially launched - the annual fundraising campaign for the children of Elin Rehabilitation Hospital in Jerusalem,

Which

was supposed to include 5 challenging and complex riding days with the participation of riders from Israel and abroad.

With the help of hundreds of riders, friends of Elin launched the #MyALYNRide campaign, which offers volunteer riders to participate in the individual riding donation event alongside virtual riding, thus maintaining unity and riding for Eli children. Hundreds of riders from Israel and the world, including riders from the US, UK, France and more, responded to the ride individually, each in their own time and area of ​​residence, and the personal challenge of the journey is shared on my travel page of Elin.

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