Lieferando plays power against restaurants: monopoly on order

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Food delivery by bike

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Michael Kappeler / picture alliance / dpa

When Kien Dinh took over his parents' restaurant a few months ago, he had imagined his work differently.

He had thought of salmon and mackerel rolls, warm rice noodles and a close exchange with his sushi master.

Instead, he spends most of his time doing delivery services.

He coordinates prices, calculates advertising expenses and nervously monitors which technical changes are affecting his business today.

"The most important thing is that I don't mess with anyone," says the 27-year-old.

This is especially true for one: Lieferando.

Around half of the orders in his Berlin restaurant "1961 Fusion" come from the German top dog.

For Dinh this is both a blessing and a curse.

On the one hand, Lieferando opens up target groups for him that he could never reach without the orange app.

On the other hand, the company costs a lot for the service.

The restaurateur has to pay 13 percent of his sales to the delivery giant even though he doesn't use the company's e-bike fleet.

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