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Another collaboration between Adidas and Prada, this time also in Israel. How much will it cost you?
The two brands joined hands once again, but after Superstar was only sold abroad, the LUNA ROSSA 21 shoe will also be sold on the Adidas website in Israel. Ready to invest NIS 2,800?
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Business
Tuesday, 01 December 2020, 12:44
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In December 2019, Adidas and Prada launched sneakers under the name Superstar.
The number of shoes was limited, 700 in number, and they did not reach Israel.
This time there is a line for the genre of lovers of hybrid brand shoes - the two companies are joining hands again and launching the LUNA ROSSA 21 model, which can be purchased in Israel at a modest price of NIS 2,800.
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It not only looks shiny.
LUNA ROSSA 21
The new shoe, LUNA ROSSA 21, combines adidas' advanced performance technology with Prada's design expertise.
The shoe was inspired by the world of sailing and joins the Prada PIRRELLI sailing boat collection.
The inspirations for the design included motifs of freedom, blue sea, waves and endless spaces.
The lining of the shoe is innovatively designed that resembles a glove next to it, so that each toe has a designated place for it.
The sole of the shoe is also backed by a perforated and ventilated rubber surface.
The unique design allows the shoes to be worn without socks and reduces the weight of the shoe so that it is almost imperceptible on the foot and provides a feeling of increased durability and stability.
Like the rest of adidas' collections, the new shoe design process places great emphasis on the value of sustainability, and the shoe is made from 50% recycled materials.
The shoes will be available on the Adidas website starting December 9.
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