From the small civet on boulevard Poissonnière to the flagship of the Champs-Élysées and the multiple flags planted around the world, he has played a key role in the writing and influence of a family saga and of the most exemplary brand.
"Seventy years of happiness,"
he declared to
Le Figaro
two years ago during the celebration of the label's seventieth anniversary in New York.
Philippe Cassegrain, the president of Longchamp and father of the famous Le Pliage bag, died at the age of 83 as a result of the Covid-19.
He joined his wife, Michèle, who left in 2016, with whom he initiated in the 1980s a decisive turn towards the feminization of the brand and the development of handbags.
The good-naturedness, enthusiasm, creative curiosity and “good craftsmanship” of this extraordinary entrepreneur and inventor will be missed in the fashion world.
Globe-trotter
Longchamp was his whole life, and even after passing the helm to his son Jean he continued to get involved, to share his opinions,
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