Business
Snack for the environment: the entrepreneur who created a friendly snack
After a string of successes worth more than $ 1 billion in food, American entrepreneur Julia Collins presents a particularly climatically friendly snack (and is even kosher)
Tags
snacks
The environment
Nogaat Cohen Dog, Angle
Friday, January 15, 2021, 9:30 p.m.
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In the video: The snack that does not cause environmental damage (angle)
There is no doubt that the corona crisis has brought with it many changes in our lifestyle.
One of them is the renewal that is taking place in the food industry, in which many restaurants have started selling food in deliveries and self-collection.
These days, when we spend most of our time at home, many of us are looking for available and fast food and if possible, also healthy.
American entrepreneur Julia Collins realized this need raised it, and decided to produce food that is healthy not only for man - but also for the environment, with an emphasis on reducing climate damage.
To this end, Collins has established two companies: MoonShot and Planet FWD, whose stated goal is to encourage organic food production based on sustainable agriculture and accessible to everyone, with MoonShot producing and supplying ready-made food and Planet FWD connecting farmers with companies interested in producing wild food. Sustainable.
Collins, a graduate of the prestigious Harvard and Stanford universities, is the first black woman to set up a unicorn company: a private start-up company valued at more than $ 1 billion.
The company, Zume Pizza, was engaged in the production and supply of pizzas by automated systems, and raised initial capital of $ 6 million upon its inception in 2016. With Collins leaving the company in 2019, the company was valued at $ 2.5 billion.
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According to Collins, her story took a turn when she realized she was about to become a mother.
At this point, she decided to leave Zume Pizza (which since its departure has stopped producing pizzas, focused only on deliveries and laid off half of its employees) and "try to make the world a better place for her son", she said, by setting up a company that would make food accessible to all. , Which will be distributed throughout the United States - and most importantly, that its harm to the environment and climate will be as minimal as possible.
"For me the question has always been: how can we reform our food systems so that they work better for the people, and at the same time are better for the planet," she said in an interview with TechCrunch.
In March 2020 the company launched the first MoonShot snack: a vegan and organic (and even kosher) cracker snack, which comes in three flavors (tomato and basil, garlic and rosemary and salty natural) and of course, defined by the company as climate friendly.
According to the company, which states that it is in direct contact with the farmers who grow its raw materials, the entire production process of the snack, from growing wheat in fields that have been reworked and restored for this purpose, to choosing the sunflower oil used to make it, is environmentally friendly.
In fact, the company declares all the components of the snack are from renewable agricultural sources.
Renewable agriculture, or environmental support, is one that works to rehabilitate ecosystems in the agricultural environment by supporting a greater biodiversity than exists in conventional agriculture and is actually trying to return to the natural system some of what was taken from it.
Farmers engaged in regenerative agriculture cultivate a variety of crops to balance the crop cycles in the field (e.g. growing legumes in rounds between the other crops, because they enrich the soil with nitrogen).
One aspect of regenerative agriculture is to reduce the negative effects of tillage on soil quality.
To this end, methods of non-tillage (soil plowing) or reduction of the depth of tillage, compost fertilization, growing cover vegetation alongside agricultural crops, reduction of the use of pesticides in favor of combined pesticides and more are applied.
Thus, the carbon content of the soil increases and the volume of the crop from it can also increase.
Window of opportunity for the climate crisis
"At this time we can take steps that will allow people to live on Earth. However, the window of opportunity is closing."
The price of a snack pack is set to be relatively affordable, and stands at $ 5.
Beyond that, the farms and companies that the company works with are committed to meeting high standards when it comes to employee health and the welfare of the animals they raise.
"It's a privilege to live in a time when there is still a window of opportunity to address the climate crisis," Collins said as she unveiled her friend's new product.
"At this time we can take steps that will allow people to live on Earth. However, the window of opportunity is closing."
However, it is important to note that organic farming is not without its problems: the yield per unit area in a large proportion of crops is lower than in conventional agriculture, which would require a greater loss of natural areas if we wanted to feed the world organic food.
Organic farming also uses many pesticides and preparations approved for its use and is not "pesticide free" and organic fertilizer can leak into the environment and pollute water sources no less than chemical fertilizer and sometimes even more.
In fact, a dietary change to food consumption with a low environmental impact, such as reducing the consumption of meat and beef in particular and consuming more plant foods, is expected to contribute more to the environment than the transition from conventional to organic agriculture.
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Friendly snack (Photo: PR, Angle)
We all need to eat
Collins says that from the very beginning of MoonShot, she realized that there was not much available knowledge about the farms and companies in the field of organic and sustainable food.
Thus, in parallel with her decision to produce eco-friendly food, she also found herself developing software that includes information on farms, suppliers and anyone involved in organic and sustainable agriculture.
Today, the software connects those involved in the field with commercial companies, thus making it easier for companies to move to more sustainable food production.
"When it comes to solving environmental problems, many are concerned with reducing consumption and production - but we all need to eat," says Collins.
"Therefore, our way of eating should also allow us to contribute to the solution."
Use what we have already bought
Are products like the new snack developed by Collins really the best solution to the environmental damage caused by our food consumption?
"According to Dr. Hagit Olnovsky, an expert in health and environmental challenges, seasonal fruit from local produce is always better than a snack, even if the snack is organic or vegan." The main problem with the new product is the processes that occur after production, such as transportation and packaging, "she says. A snack that does not harm the environment at all will not be able to be sent on a plane, for example.
In fact, there is no snack, or any processed food, that does not harm the environment in any way. "
Of course, the claim that the product does not harm the environment requires proof." No packaging of any product shows its LCA index (life cycle analysis - assessing the environmental effects caused) Following all stages of the life cycle of a product from the raw materials until it becomes waste, n.c.).
This index also includes everything that happens to the product after it leaves the factory, the way it does to the store and the consumer's home, and the way the packaging is eventually thrown away - and in Israel, for example, many of the packaging is not recycled, "explains Olnovsky. new better to focus on reducing our consumption and extraction of existing resources to Thomas - for example by buying products locally made and use them before they spoil. "If you have already bought a product - use it and exhaust it to the end," she says.
the article was prepared by angle " News Agency of the Israeli Association of Ecology and Environmental Sciences "
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