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Donald Trump's business: total loss of the Trump brand

2021-01-17T19:28:50.340Z


Soon he will be out of office - and the name Trump doesn't count for much in the business world either. Whether real estate, golf courses or ice rinks: the once valuable image has been destroyed.


Icon: enlarge

Manhattan, Trump's home before he decided to move to Florida.

This is where his beginnings in the real estate industry lay, here is his Trump Tower monster

Photo: Michael H / Getty Images

Trump devotional items are currently hard to come by - and not because the goods are in short supply.

Shopping is no longer possible on the Trumpstore.com website.

"Send an email to info@trumpstore.com to place an order," it says succinctly.

The e-commerce service provider Shopify severely cut business relations with the Trump Organization after storming the Capitol.

Many do the same for the Canadian start-up, which was co-founded by the German Tobias Lütke.

Even Deutsche Bank, which was loyal to the real estate mogul for two decades, apparently wants to put an end to it for good.

The German will no longer enter into new business with Trump and his company, US media reported this week.

At the end of the year, his banker Rosemary Vrablic had already left the institute.

What remains are loans from the soon-to-be ex-president and ex-customer totaling $ 340 million.

"Trump" is no longer a name that partners in the economy currently want to adorn themselves with.

For someone whose business model is based on marketing their own ego, this represents an existential risk.

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Source: spiegel

All business articles on 2021-01-17

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