L'Usine nouvelle, a
benchmark weekly in the industrial world, soon to be a monthly magazine, announced on Tuesday an overhaul and strengthening of its digital offering, which must accompany this new rate of publication.
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The title created 129 years ago, and which already presents itself as the first BtoB media (from professional to professional) in France with three million unique visitors per month, announced in a press release the arrival of its new site on Wednesday, before the first publication of the magazine in monthly format Monday January 25.
By the way, it promises a strengthened digital offer, with in particular the launch of a dozen “editorial obsessions” (themes covered in an ultra-exhaustive way) corresponding to the commitments of its editorial staff: “Made in France”, relocation of production, health and food of the future, ecological and energy transition, circular economy, new mobility, responsible capitalism, the future of work, international trade, and digital transformation.
The magazine also mentions
“an enrichment in formats, content and services”
, notably via columns, podcasts, videos, infographics, studies and indices, among other initiatives.
"More depth, hindsight, reflection and inspiration"
The new magazine, meanwhile, will offer
"more depth, perspective, reflection and inspiration"
including a main subject now covered over 15 to 20 pages and a report abroad 8 pages.
The change in the magazine's frequency was decided by the Infopro Digital group, to which it belongs, as part of a development plan presented last summer.
“Our ambition is to make L'Usine Nouvelle an even more essential medium for decision-makers and industry leaders
,
”
assured Isabelle André, executive director of the group specializing in information and services to professionals, cited in the communicated.
