Four years after the announcement of their merger, Essilor and Luxottica are finally launching their first joint eyewear collection.
These are the bestsellers of Ray Ban, the flagship brand of the Italian group, combined with the flagship lenses of Essilor (Transitions, Varilux, Eyezen and Crizal).
That is 1,400 model combinations, including corrective sun lenses.
“
This is an emblematic project that combines the best of both companies, Luxottica's design expertise and Essilor's technologies”
, explain Éric Léonard and Pierluigi Longo, responsible for the integration of the two groups.
To read also:
Leonardo Del Vecchio: Essilor, or the last fight of the condottiere of Luxottica
This collection, called Ray Ban Authentic, was launched in the United States in the group's brands (Sunglass Hut, Lens Crafters) and in independent opticians.
It will be deployed in 2021 in Europe and the rest of the world.
It is no coincidence that it was first launched in the United States, the group's largest market (53% of its turnover), where EssilorLuxottica's own network is the most
This article is for subscribers only.
You have 68% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
I ENJOY IT
Already subscribed?
Log in
