Business
Advertising and media
Reached the White House: This is how Raven conquered the sky - and the eyes
They were developed to help pilots cope with the sun’s rays but have become a super brand in the civilian market.
James Dean, Audrey Hepburn and Tom Cruise are just some of the names that put the iconic sunglasses on the map.
And U.S. President Joe Biden is suspected of being their presenter
Tags
Ray-Ban
Sunglasses
Joe Biden
Ronit Matias
Tuesday, 26 January 2021, 10:13
Share on Facebook
Share on WhatsApp
Share on general
Share on general
Share on Twitter
Share on Email
0 comments
US President Joe Biden - Always a Pilot (Photo: PR, Rayban)
The RAYBAN eyewear brand was founded in 1937 in the United States by Bush & Lomb, a medical equipment maker in Rochester, New York. The first eyeglass model was created after Lieutenant John McCardy, who worked with the company, returned from a hot air balloon flight. and complained of visual impairment. model pilots mythological considered today a leader in turnover worldwide was created in order to search for a solution to the problem. hence the name RAYBAN (boycott the sun).
one technological advancements significant brand was Lenses the POLARIZED patented. These lenses cost A brown shade that provides maximum visual clarity and protection for driving and sports, and lenses with a green tint to reduce eye strain and see accurate colors.
In the 1930s U.S. Air Force aircraft began flying to distant destinations and Air Force pilots reported that sunshine caused them headaches and altitude sickness, leading to the creation of a prototype called ANTI GLARE with green lenses that reduced glare without compromising vision quality.
Beginning in 1937 they were marketed to the general public.
The original glasses had a plastic frame but a year later they were redesigned with a metal frame and branded as the Aviator pilot glasses.
More on Walla!
NEWS
From Manzo Ferrari to Elizabeth II: Who doesn't love Jaguar?
To the full article
Assistants to pilots (Photo: PR, Rayban)
During World War II, U.S. Air Force pilots wore Rayban goggles with a new development of lenses - tiered mirror lenses.
The top of the lens is coated with a special coating to increase glare protection, and the bottom is left uncoated to facilitate vision towards the aircraft instrument panel.
Although designed for military use, the glasses resonated with civilians who also wanted to enjoy the performance and refinement and Raiban began selling the military model to everyone.
Another penetration into the civil fashion world occurred in the 1950s under the influence of Hollywood.
The Wayfarer model was launched in 1952.
James Dean composed it in the film "Rebellion of Youth", and Audrey Hepburn composed it in the film "Breakfast at Tiffany's".
In 1961, the model became one of the most iconic fashion accessories of all time.
The revolutions and changes that characterized the 1960s led Rayban to expand the range from 30 to 50 models for women, men and children.
The brand has become a world leader thanks to its reputation, style, quality, and holsters made of plastic or leather materials.
The disco fashion that dominated in the 70s, led to a stylish and sophisticated design, and Brayban went in two directions: glasses that are essential for sports, and glasses as a fashion accessory.
Even in the '80s, Rayban continued to be popular and even made a comeback for the Wayfarer model who starred in the films "The Blues Brothers" and "Dangerous Amusements" following the film "Love in the Sky" starring Tom Cruise skyrocketed sales of the Aviator model.
Denzel Washington wore the Clubmaster model in "Malcolm X", Tim Roth wore Ray Ban in "Guard Dogs", Will Smith and Tommy Lee Jones wore Predator goggles in "Men in Black" and Johnny Depp wore goggles in "Shooter" in "Fear" And disgust in Las Vegas. "
More on Walla!
NEWS
Delicious, high-quality and sexy: the story of the red drink that conquered the world
To the full article
James Dean with the Wayfarer model (Photo: PR, Rayban)
In 1999, the Luxottica Group - the largest group in the world for the production of glasses based in Milan, acquired the frames business of Bausch & Lomb, including the Ray-Ban brand, and in the 2000s there was a large-scale development of the brand, including Ray-Ban Optical - frames for eyeglasses, and Ray-Ban Junior - frameworks for children and youth.
Ray-Ban later renewed the iconic models with color in the Never Hide Colorize campaign with a coloring kit for Ray-Ban Wayfarer, which allowed brand enthusiasts to design a pair of personal sunglasses for themselves.
Audrey Hepburn (Photo: PR, Rayban)
Rayban continues to strengthen its position as a leader in innovation, creativity and technology.
While style and connection to culture are the key to success, technology has always given a boost to a brand that embraces technological innovations in its development processes for the future.
The two best-selling models of the brand in the world are the iconic AVIATOR and WAYFARER which is considered the best-selling model in the history of sunglasses in the world.
Not just John F.
Kennedy, Jacqueline Kennedy and Barack Obama wore pilot goggles in public appearances and on tours.
Elected President Joe Biden has been crowned by the US media as Ray-Biden. As a die-hard fan of the brand, Biden has not moved without pilot goggles, he has been loyal to the brand since the age of 15, and there is a video in which he talks about Work, he could be a presenter of “Rayban.” Biden prefers the model of pilot glasses with POLARIZED lenses, which provide enhanced clarity, sharp contrast and reflection prevention.
Share on Facebook
Share on WhatsApp
Share on general
Share on general
Share on Twitter
Share on Email
0 comments
