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UEFA Supercup winners Bayern Munich: rise in the money list
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According to a study, the German record champions FC Bayern Munich moved up among the three top-selling football clubs in Europe in the successful 2019/20 season.
In this year's Deloitte Football Money League, the Munich team overtook the auditing firm Deloitte with a turnover of 634.1 million euros, also because the top German club only lost four percent of its turnover during the season marked by the corona crisis.
The revenues from the Champions League finals are not even included in the figures, because this was not held until the end of August and thus after the end of the financial year.
According to the Deloitte study, only two Spanish clubs, FC Barcelona and Real Madrid, are ahead of Bayern.
Barca, however, lost 15 percent in sales and claimed first place with 715.1 million euros, only wafer-thinly ahead of royal (714.9 million).
The Catalans paid for the slump in sales with a loss of 126 million euros - Bavaria, on the other hand, was still in the black.
Clubs lost an average of twelve percent of their turnover
According to the Deloitte study published on Tuesday, the 2019/20 season, in the last quarter of which the pandemic struck Europe, brought the 20 top football clubs an average revenue decline of twelve percent to 8.2 billion euros.
Transfer proceeds are factored out.
"Despite everything, this is the third highest total sales in 24 years of the Football Money League," said Kim Lachmann, one of the authors of the study.
The biggest slump was not in matchday revenues - that is, tickets and other income from the stadium - but in media revenues, which shrank by 23 percent.
The rights holders requested discounts or paid later because the games dragged on into July or August in many leagues due to the pandemic.
Around the stadiums - which have been largely empty since March - the clubs redeemed 17 percent less.
Also in the new season in Europe there are mostly no fans in the stadiums.
Deloitte estimates that the losses of the top 20 clubs in the two seasons will add up to around two billion euros.
The ten clubs with the highest turnover remained to themselves in 2019/20 despite the upheavals and the different ways in which the pandemic was dealt with.
Liverpool FC with its German coach Jürgen Klopp made the biggest jump from seventh to fifth, and the Champions League finalist Paris Saint Germain slipped from fifth to seventh after the national championship was canceled.
There are four German clubs among the 20 largest clubs - the last time there were seven years ago: Borussia Dortmund (365.7 million euros in sales) is twelfth, FC Schalke 04 slipped from 15th to 16th with 222.8 million euros suffered in view of the sporting failure with more than 30 percent, the largest loss of sales of all 20 top clubs.
Eintracht Frankfurt moved up from 27th to 20th place thanks to their participation in the Europa League.
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