Neither the explosion in online sales nor the sharp rebound in Christmas perfume purchases prevented an
annus horribilis
.
Stable for five years, the market for cosmetics sold in perfumery and department stores plunged 20% in 2020 in France, to 2.4 billion euros.
A greater decline than in the dermocosmetic spaces of pharmacies and the beauty departments of supermarkets, which remained open at the worst times of the pandemic.
Closed for three months in 2020, perfumeries and department stores saw their sales of cosmetics plunge by 26%, according to the NPD Group.
The cessation of tourism and the exodus of Parisians during confinement caused the market in the capital to fall by 50%.
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The collapse in in-store purchases, amplified by the lack of new product launches, was very little offset by the explosion (+ 52%) in online sales, which represent 16% of the market, twice as much as in 2019 and four times more than in 2015. The periods of confinement and curfews have stopped
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